Striving Toward Excellence – Higher Images Applies for Nation’s Highest Presidential Honor

Baldrige Award

Higher Images is on a journey in an ongoing pursuit toward excellence. As a recent applicant for
The Malcolm Baldrige National Quality Award, “the application process itself has provided a tremendous opportunity toward strategic planning to focus on continuous improvement across all areas,” President Bryan Thornberg said. The award is the highest level of national recognition for performance excellence that an organization can receive.

Over the past 15 years, Higher Images has built a marketing console that has put in place the processes, systems and accountabilities allowing for continual change with client data, digital data, and the efficiencies for sustainable operations. Over the past five years, we’ve worked toward continuous improvement in refining these areas.

Baldrige Award

As a team, the company continually works toward refining our structure and improving overall performance with the primary focus on our clients. “Going through the application process has provided the foresight and commitment to continually improve and build our processes, systems and accountabilities,” Thornberg said.

The Baldrige quality criteria are used to help organizations assess their improvement efforts, to diagnose their overall performance management system, and to identify their strengths and opportunities for improvement.

The requirements of the Baldrige criteria categories are known for helping companies achieve better coordination and consistency among plans, processes information, resource decisions, actions, results, analysis, and learning. For more than 25 years, the Baldrige Excellence Framework has empowered organizations to accomplish their mission, improve results, and become more competitive.

The Baldrige Program is the only public-private partnership and Presidential award and education program dedicated to improving U.S. organizations. Congress established the Baldrige Program in 1987 to recognize U.S. companies for their achievements in quality and business performance and to raise awareness about the importance of quality and performance excellence in gaining a competitive edge.

April 1, 2015
By: Morgan Cushey