In just the past 10 years, PR has experienced a sea change. You can now use social media for many traditional PR tasks, such as reaching out to media, and for one-on-one digital communication, when you respond directly to someone who is part of your message audience, including customers and influencers.
Higher Images uses content creation, social media, press releases, video, and reputation management as the basis for their PR campaigns. We take advantage of the world of digital marketing and the tens of thousands of different media channels that are available. Our PR systems help us to target key journalists and influencers, measure press pick up for local, regional, and national news, and then monitor both media and social channels to see who is talking about your products.