Transforms listeners into buyers with radio advertising!
While radio has become more technical over the years, it is still an effective way to reach a large audience in real-time.
At Higher Images, we can help you find the right stations at the right times of the day and the right audience. We can also help you determine if digital partners like Pandora and Spotify are suitable for your marketing plan!
Our team of marketers can help you leverage the four platforms of radio which include AM/FM, Streaming, Satellite, and Podcasts.
Whether you have a local or national customer base, we can help you use radio advertising to convert listeners into customers quickly and affordably.
We can help you craft quality radio ads by assisting with scripting, recording, and editing your radio spots.
We will work closely with you to ensure your radio ads reflect your brand and value to your audience perfectly.
We also work hard to effectively place your ads where your target audience will hear them.
With our advertising partnerships and ability to negotiate, we can ensure you get the best rates for your buck.
Our team will carefully monitor your analytics to ensure you’re getting the results you desire.
We will measure your ROI to ensure you are receiving maximum exposure.
With our monitoring, we will make sure that your ads expertly target listeners who are more likely to convert to customers.
Each of these efforts work together to ensure you get the most out of your ad dollars.
Radio advertising can offer your business a variety of benefits. See the top benefits of radio advertising here:
According to Nielsen’s Audio Today 2019 report, radio provides businesses with access to 272 million consumers each week.
With our experienced team, we can help you tailor your ads to your target audience by location, demographic, events, psychographics, and more.
We can track and analyze radio results daily. If we find that your message is not making the impact you hoped for, we can replace it in an efficient manner.
When you have questions, we can help you find the answers. See some of our commonly asked questions here to learn more about traditional marketing services. If you still have more questions call us and one of our dedicated marketing team members will be happy to help you.
Traditional Marketing focuses on reaching audiences offline, such as print, direct mail, and other avenues.
Before the development of the internet in the 1990s, traditional marketing was mainly the only type of marketing used by companies to grow their brand and advertise their products and services.
Traditional marketing is still a valuable part of the consumer’s daily life. It is recommended that if you have the room in your budget, that you put it toward traditional marketing avenues such as television commercials and magazine advertisements.
The main difference between traditional marketing and digital marketing is the channels they use to deliver marketing communication. Traditional marketing uses channels such as newspapers or magazines, whereas digital marketing utilizes channels such as a website or social media to deliver marketing messages.
While traditional marketing may seem like a thing of the past, it still holds value when it comes to your marketing plan. Think about how a commercial on TV makes you feel. It elicits emotion and is filled with music and imagery that makes an impact on your memory and creates a bond with the brand. Traditional marketing still works well to make an impact and connection with customers.
It makes a great impact and is easy to comprehend.
Whether you choose visually stunning outdoor advertising such as a billboard or bus wrap, or a commercial that pulls on the heartstrings, these are common parts of the consumer’s daily life. These marketing tools are easy for people to understand and provide entertainment value.
Provides more permanent communication.
When you advertise in the newspaper or a magazine, your ad will be there until the consumer throws it away. This makes your message more permanent when compared to a social media post that gets buried under new posts.
Makes Your Message More Striking
When consumers see something in real life, it makes a greater impact on them. Think about how memorable a beautiful window display can be or a stunning billboard advertising a movie. These are more likely to be noticed and make an impact on the consumer’s memory compared to a Facebook ad that they may scroll right past.