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Generating Leads through
Pay Per Click

One of the best investments you can make in your advertising is PPC or Pay-per-click. Paid search marketing is an effective search engine marketing strategy that creates a direct channel to connect with people searching for your service or products and drive them to your site.

Benefits of Search Engine Marketing

  • High Impact Messages That Hit Their Mark
  • Quickest Way to Drive Potential Clients
  • Stay On Top of Your Competition
  • Multiple Platforms and Technologies to Increase Traffic

How Higher Images Can Help

  • Tailored PPC Campaigns for Your Business
  • Assigned Google Certified Rep
  • Measurable Results and Reports
  • Special Financing Options

Case Studies

We have real results that show how we can help your business grow over time. These results include increases in calls, form submissions, and more!

Testimonials

Don’t just take our word for it! Read real-life testimonials from businesses
we’ve helped to see how we can help you.

Types of PPC Advertising

Search engine marketing can take place across multiple platforms including search engines, social media, and more. See some the most common PPC campaign options here:


Google Ads Management

Google Ads is an effective paid search advertising platform that delivers new customers to your site, increasing your site traffic and sales. When potential customers enter search terms in Google, your ad pops up at the top or bottom of the search page, offering a link right to your website.

It is a flexible advertising tool for businesses. It can target people who are looking for specific products or services. Still, it also can focus on customers by their location, income level, and whether they are searching on a desktop or a mobile device, and your Google Ads campaign can be turned on or off to promote special events or sales. This precise targeting gives you a better ROI and specific data about who your online customers are.

Higher Images paid search staff has earned Google certifications to ensure that we are running your campaign effectively and help you with targeting, keyword choice, budget allocation, and more. Our experience in paid search has taught us to implement strategies that will meet your goals.

Remarketing

If a potential customer has spent a few hours researching products and doesn't remember exactly where they've visited, you could lose a sale. We all know how easy it is to get lost after a session of browsing on your computer or phone. Using online advertising, remarketing reminds your website visitors what products they are interested in purchasing.

Higher Images works with you to create ads that set you apart and remind customers to return for products or services. Our campaigns work across several platforms, including websites, social media sites, and apps, to ensure you are in front of where people are searching.

Facebook

Facebook is an affordable marketing strategy that allows you to share basic business information, pictures, and videos of your services or products. It also provides you with a way to talk to your existing customers while also reaching your target audience. A Facebook business profile allows you to raise brand awareness, direct traffic to your websites, and promote your business.

Facebook ads can be very beneficial for most businesses, but it can become a time-consuming game of trial and error without an effective strategy and budget. To save yourself time and hassle, it is best to work with the social media specialists at Higher Images to help you engage your customers, generate interest in your services and products, and then measure your results to adjust your ads accordingly.

Display Ads

Display ads and retargeting are both great ways to improve the effectiveness of your PPC campaign. Display ads can be used on their own, or they can be paired with your current online or traditional advertising campaigns. Display ads can be used to put your name and message in front of your target audience every day.
With our Webtracker technology, you can target your ideal audience and serve your ads directly to them. We can help you identify prospects in real-time based on their location, buying habits, and interests. We will work with you to build a database of these prospects and serve expertly crafted ads about your business directly to them in real-time.
Bing Ads

The cost per click (CPM) for Bing Ads is often much lower than Google, allowing businesses to generate a much greater return on their advertising investment. Google is the king of search engines and has a higher search volume, which means that the advertising it sells is very competitive. However, utilizing another ad network will allow your company to experiment with additional keywords and phrases that will generate a different return on your investment.

Like Google, campaigns in Bing can be targeted to languages, locations, day of the week, time of day, and remarketing. With Bing’s paid search options, you can also create more sophisticated campaigns that revolve around time zones, keywords, conversion tracking, and ad bidding.

SEM FAQ

When you have questions on SEM, our expert team knows the answers. See some of our commonly asked questions here. Still have more questions? Contact us for a consultation!

SEM

PPC or pay-per-click advertising is a paid online advertising strategy that allows you to place ads for your business across the internet. Ads can include images, text, and video to help promote your message. These ads allow you to promote your business on websites, social media platforms, and search engine results.

PPC advertising stands for pay-per-click, which means that businesses pay each time their ad is clicked on. PPC works as a “pay-to-play” bidding platform that provides an incentive to businesses who are willing to pay more and dedicate their time to better ad placement and performance.

Search Engine Marketing (SEM) is focused on increasing website traffic and visibility by utilizing organic and paid search methods. Search Engine Optimization (SEO) is focused on optimizing the business’s website to increase traffic through organic search results.

A management fee is a fee paid by a client for the management of their PPC campaigns. Our PPC experts work diligently to get the maximum results from your campaign by refining and improving your ad strategy day in and day out.

PPC ads can appear across the internet, typically on search results, social media, and third-party websites. When it comes to online advertising, many businesses focus their display ads on specific platforms such as Google, Facebook, YouTube, LinkedIn, Twitter, etc.

Learn From Our Experts

Our team is constantly researching, staying educated on current practices,
and providing you with the latest in the industry.

11
November

Industry Secrets 10 Reasons Why We Love Google Ads and why you should have Higher Images Manage them

Google Ads is Google’s online advertising program that allows businesses to create online ads.

READ MORE
10
October

News Creating an Annual Marketing Plan and Budget for 2022

The success of your company relies on successfully marketing your services and your products.

READ MORE

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