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Grow Your Business Through Search Engine Optimization

Our SEO Essentials program is designed for business owners looking for local visibility in a single geographic area. It provides you with the essentials you need to improve your online presence.

Benefits of SEO Essentials

  • Stay up to Date with Search Engine Updates

  • Don’t Fall Behind Your Competitors

  • Keyword-Rich Blogs and Content

  • Promote High-Quality Website Traffic

How Higher Images Can Help

  • Experienced Marketing Team and Dedicated Reps

  • Measurable Results and Monthly Reporting

  • Long-term Growth Strategy Implementation

  • Payment Plans and Financing Options

Other SEO Services

We believe your marketing plan needs to fit the needs of your business. That’s why we offer customized SEO plans that fit your budget and industry. You can learn more about our plans and SEO services here.

On-page Optimization

On-page optimization ensures your website is keyword-rich and that content is properly optimized to be crawled and indexed by search engines. It also focuses on technical SEO, including tags, headlines, page speed, and other ranking factors to build your online authority and trustworthiness.

Content Writing

You’ll receive keyword-rich content that our team will post to your website to help you rank for your focus areas. This could be web pages, blog articles, or other content pieces.

GMB & Social Media Posting

Google My Business is constantly updating, adding new features, and working to improve user experience. We optimize your listing to ensure you are taking advantage of all the latest features. We also post keyword-rich content to your business listing and Facebook page.

Reputation Management

Gathering reviews is essential in improving your online reputation but can be difficult. We’ll set you up with a Reputation Builder Plus review system and recommend strategies that can help build your online reputation.

Keyword Monitoring

We research the keywords that best relate to your goals and monitor their progress on search engines. Monitoring allows us to be proactive and watch for changes in keyword rankings, improvement opportunities and gives a better idea of strategies we need to implement.

Monthly Reporting

You’ll get a monthly report that will include analytics, rankings, monthly work, and the latest updates from our SEO experts. That way, you’ll be able to monitor your business’s progress. Our reports are emailed directly to you and accessible from our marketing console so you can review them any time of day.

Dedicated Account Rep

Although you have a whole team working towards meeting your marketing goals, you’ll have a virtual marketing officer (VMO) who will be your dedicated account rep. They will meet with you one on one to discuss website traffic, search engine updates and recommend strategies to improve your online presence.

Case Studies

We have real results that show how we can help your business grow over time. These results include increases in calls, form submissions, and more!

Services

As a full-service marketing agency, we can provide you anything from search engine marketing to traditional marketing services. See our services here and contact us to see how we can help you!

Essential SEO for Better Rankings

We focus on building your online reputation, improving your Google My Business listing visibility, keeping your website updated with Google algorithms shifts, and a steady flow of fresh, relevant content. Incorporating all of these pieces is crucial to Search Engine Optimization’s success and becoming a local online authority in your industry. Contact us to learn more about search optimization services and see what SEO service would work best for you.

SEO Frequently Asked Questions

When you have questions on SEO, our expert team knows the answers. See some of our commonly asked questions here. Still have more questions? Contact us for a consultation!

SEO Common Questions

Search engine optimization or SEO refers to the techniques and tactics used to improve the search engine results page (SERP) and visibility across the web. It is the process of getting traffic from organic (free, natural) search results to increase the number of visitors to a website.

A successful marketing strategy will include multiple forms of marketing. This will allow you to show up for several touch points, earning your potential client or customer’s trust. Depending on your marketing strategy, it would be a good idea to incorporate SEO, PPC, or both based on your budget, industry, and current marketing tactics.

Yes, every business can benefit from investing in SEO. Rather than paying for every click on a paid ad, SEO allows you to generate organic traffic to your website. When looked at in terms of cost-per-click, the traffic generated by SEO is essentially free and won’t stop when ads are shut off. With organic ranking, you receive 24/7 visibility for your company.

Organic search accounts for 53% of total site traffic, so keep in mind that your competitors are probably utilizing this traffic if you aren’t investing in SEO. SEO strategy is crucial for businesses of all types.

There are a few reasons your site may not be ranking, but first, we recommend that you search for your site on Google. If you see your website pages listed, this indicates that your website is indexed on Google.

If your site is not ranking, it could be caused by your content not matching the searcher’s intent or the content lacking quality or a deep analysis when compared to the pages that are ranking for your targeted queries.

When creating content or optimizing your pages, it is important to make sure your pages are on par with or better than the pages that are already ranking. Another reason you may not be ranking is that your site is newer.

With newer sites, they haven’t had a chance to build up the authority needed to rank in the competitive research queries, which will happen over time.
If you’ve launched your site recently and you haven’t submitted the site to Google or linked to it from anywhere, then it hasn’t been indexed. Be sure to set up the Google Search Console and then request indexing to get started.
Your website may be working against you by blocking search engines from crawling it. Your site could also be instructing the search engine not to index it. Once these blocks are resolved, your site should be indexed.

To rank a website, Google utilizes over 200 ranking factors. These allow the search engine algorithms to rank a website based on its content’s relevancy and authority. Google does this in an effort to provide the user with the most relevant answer from a trustworthy source in the right format for the user.

For your SEO efforts to be successful, you need to work on your content to ensure that it contains the keywords necessary to make it the most relevant source for the specific search query. Your website also has to appear as a trustworthy source.

You Google My Business Listing (GMB) is a webpage provided by Google for local businesses. This is where you can put your company information on Google Maps, Google Search, and Google +, as well as other Google features. On your GMB, it is crucial for your Name, Address, and Phone (NAP) to be accurate on your listing and throughout your website.

When it comes to Google Maps, your completed GMB and strong Google reviews will help to increase your company’s chance of showing up on Google Maps.

Learn From Our Experts

Our team is constantly researching, staying educated on current practices,
and providing you with the latest in the industry.

11
November

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News Creating an Annual Marketing Plan and Budget for 2022

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Let's Talk about Your Business

Meet with one of our experienced Digital Marketing Consultants to learn about how Higher Images can help your business:
  • Generate more leads and Sales
  • Improve website conversions
  • Expand Your Brand Awarenes

Schedule a Free Consultation –
Get a Customized Marketing Plan

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