How long has your company been around? If your company is well known to trade show attendees, then your booth should reflect your brand. People will recognize you and then decide if they’ll stop by. If your company is young and relatively unknown, you may want to drum up excitement by showcasing a bold, yet simple, design.
What kind of traffic do you want to attract at your booth? Do you want to get noticed, interact with every person who walks by, or just be sure that you’re able to hand out information to many people?
Are you trying to attract tech-savvy visitors? If so, use some great digital products to help get your message out, such as TV screens showing your products, a phone charging station, and free Wi-Fi.