Enhancing Your Space with Marketing Options
Trade Shows are unique as a marketing tool because they generate interest, create excitement, build brand awareness, and allow you to network in a relaxed environment with others in your industry. Of course, trade shows are all about products and services, so it’s important to know that 8 out of 10 people at trade shows are authorized to make purchases for their company.
Marketing Your Trade Show Using Public Relations
Planning and promoting a trade show, or attending as a vendor, involves an integrated strategy of marketing, advertising, and public relations. Media coverage is the goal for most companies both leading up to and then after the show, especially for annual trade shows who are trying to build an audience.
Designed For Industry Specific Needs
Each trade show has an overall, industry-specific theme, like commercial security, technology, B2B, or home improvement. Higher Images will help you develop a message for your trade show, and from there, you’ll set your goals for the show, including the amount and type of media coverage you want, the number of vendors you’d like to have at the show, and the attendees you want to attract.
Traditional and Digital Marketing Options
At Higher Images, we believe in a combination of traditional and digital methods to help you captivate and convert customers. This involves crafting press releases that are distributed to traditional and digital media, creating press conferences, and even designing a trade show booth that will draw participants to listen to you. In addition, we offer services such as:
- Banners
- Tradeshow Booths
- Brochures
- Tablecloths
- Signs
- Promotional Items
- And more!