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To rank a website, Google utilizes over 200 ranking factors. These allow the search engine algorithms to rank a website based on its content’s relevancy and authority. Google does this in an effort to provide the user with the most relevant answer from a trustworthy source in the right format for the user.

For your SEO efforts to be successful, you need to work on your content to ensure that it contains the keywords necessary to make it the most relevant source for the specific search query. Your website also has to appear as a trustworthy source.

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