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Traditional Marketing focuses on reaching audiences offline, such as print, direct mail, and other avenues.

Before the development of the internet in the 1990s, traditional marketing was mainly the only type of marketing used by companies to grow their brand and advertise their products and services.

Traditional marketing is still a valuable part of the consumer’s daily life. It is recommended that if you have the room in your budget, that you put it toward traditional marketing avenues such as television commercials and magazine advertisements.

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