It makes a great impact and is easy to comprehend.
Whether you choose visually stunning outdoor advertising such as a billboard or bus wrap, or a commercial that pulls on the heartstrings, these are common parts of the consumer’s daily life. These marketing tools are easy for people to understand and provide entertainment value.
Provides more permanent communication.
When you advertise in the newspaper or a magazine, your ad will be there until the consumer throws it away. This makes your message more permanent when compared to a social media post that gets buried under new posts.
Makes Your Message More Striking
When consumers see something in real life, it makes a greater impact on them. Think about how memorable a beautiful window display can be or a stunning billboard advertising a movie. These are more likely to be noticed and make an impact on the consumer’s memory compared to a Facebook ad that they may scroll right past.