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A Day in the Life of a Higher Images Employee: Public Relations Specialist Dana Hardek

Dana Hardek, Higher Images’ public relations specialist, works to help our clients attract media attention, develop relationships with customers, and improve companies’ visibility and brand recognition through writing and sharing press releases, social media content, and online reviews.

Dana has been involved in both print and digital communications for more than 20 years. She’s worked in the education, aviation, and digital marketing industries, and has been with Higher Images for four years.

Creating Brand Loyalty for Clients Using Public Relations

Her typical day usually involves several different projects. She may meet with clients who have started a new public relations program, write press releases and determine the best distribution channels (like print and digital newspapers, social media such as Facebook and Twitter, and blogs), call reporters, or read the latest news about public relations and SEO, which have become intertwined.

In just the past 10 years, the landscape of public relations has changed. It’s moved from traditional rules, which normally involved print newspapers, and now adds digital media to the mix.

“Great content, whether it comes from a press release, video, social media, or an interview with a client, is really what drives digital media success now. Higher Images works with companies who want to establish or advance their image or brand. Our services, like web design, SEO, graphic design, and advertising are amplified by public relations. There’s a lot of power in developing relationships with customers by using the right promotional tools,” she says.

If you’d like to hear more about our customized public relations programs, give Higher Images a call. We’d love to work with you to help your company tell your story.