Frequently Asked Questions

Website Design

Why do I need to have a mobile-friendly / responsive web design now?

Google has once again updated its algorithm, stating that all websites should have a mobile friendly/responsive design (web pages adapt by responding to the device shown on). An example is when you view a website on a desktop, and then you can view it on a mobile device the same way because the window adjusts accordingly. These are now best practices in Google’s eyes, and many sites can be penalized if not willing to update.

Search Engine Optimization

How do I know if internet marketing is right for me?

The old school methods of marketing just are not as effective anymore. If you are not found online somehow, chances are you will not be found at all. Sure the flyers, brochures, and word of mouth are still effective, but it is all about online presence through various channels in today’s business atmosphere. Being found online can help establish trust with your customers, increase your credibility in the market, and help drive people to your business who are searching online.

What is SEO?

Search engine optimization or SEO refers to the techniques and tactics used to improve the search engine results page (SERP) and visibility across the web. It is the process of getting traffic from organic (free, natural) search results to increase the number of visitors to a website.

Why do I need SEO?

It comes down to this simple metaphor. You can build a beautiful house in the woods, but without a road leading to it, nobody will ever know you are there. The same thing goes with your website presence; you can have a beautiful website, but without people (traffic), no one is going to find you. SEO is an ongoing process, so you cannot simply build a website and expect great results if you want to be found on major search engines.

What is the difference between SEO and PPC (Paid Search)

SEO is the strategy used to list sites on the main search engine through natural or organic rankings.

  • There is no cost accrued when clicked on the listing like there is in paid search.
  • Paid Search, or Pay-per-click (PPC) or Cost-per-click (CPC) is a process of gaining website traffic by bidding on keywords to have your ads shown in top placements or position on SERPs. Each time an ad is clicked on it costs a certain amount, but will never go above the maximum CPC (max. amount you are willing to pay when someone clicks on your ad)

How do blog articles improve my SEO?

Putting up relevant, keyword-rich content that engages the reader is favored by Google because it sees the content as current, fresh, and helpful. A good article not only helps with rankings from a search engine point of view, but it can increase user interaction (linking to other sources, watching a video) which also helps with SEO performance.

How does having a Google My Business Page (Google Plus) help my online marketing?

Creating a Google My Business Page is not only a way to manage your online presence with Google, but it also improves your search engine rankings. It is a great tool for collaboration, getting your message out to the right audience, obtaining reviews, promoting brand awareness, and acquiring new customers.

How can you effectively measure results from web marketing?

There are various tools and products out there to measure overall results, but in general, here are some of the following metrics from analytics that truly represent your marketing efforts:

  • Total visits or sessions
  • New visits or sessions
  • Total conversions or leads
  • Cost per conversion or lead
  • Bounce Rate (the percentage of visitors to a particular website who navigate away from the site after viewing only one page)

How long should I expect to see results from SEO?

There are many factors that affect this. For instance, if you have a brand new domain name and website, it may take a little longer. Rebranding is also an element that will affect the result time. SEO is an ongoing process, but feel free to discuss your specific situation with our experts to find out what kind of turn-around time you should expect.

What are Citations and how do they help?

Citations are defined as mentions of your business name, address, and phone number on other web pages (NAP). Citations from well-established and well-indexed portals (i.e., help increase the degree of certainty the search engines have about your business’s contact information and categorization. This in turn helps increase rankings.

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