Google has once again updated its algorithm basically stating that all websites should have a mobile friendly / responsive design (web pages adapt by responding to the device it is being shown on). An example is when you view a website on a desktop and then you are able to view it on a mobile device the same way because the window adjusts accordingly. These are now best practices in Google’s eyes and many sites can be penalized if not willing to update.
The old school methods of marketing just are not as effective anymore. If you are not found online somehow, chances are you will not be found at all. Sure the flyers, brochures and word of mouth are still effective, but in today’s business atmosphere, it is all about online presence through various channels. Being found online can help establish trust with your customers, increase your credibility in the market, and help drive people to your business who are searching online.
Search engine optimization or SEO refers to the techniques and tactics used to improve position on the search engines results page (SERP) and visibility across the web. It is the process of getting traffic from organic (free, natural) search results to increase the number of visitors to a website.
It comes down to this simple metaphor. You can build a beautiful house in the woods, but without a road leading to it, nobody will ever know you are there. The same thing goes with your website presence; you can have a beautiful website, but without people (traffic), no one is going to find you. SEO is an ongoing process, so if you want to be found on major search engines you cannot simply build a website and expect great results.
Putting up relevant, keyword rich content that engages the reader, is favored by Google because it sees the content as current, fresh and helpful to the user. A good article not only helps with ranking from a search engine point of view, but it can increase user interaction (linking to other sources, watching a video) which also helps with SEO performance.
Creating a Google My Business Page is not only a way to manage your online presence with Google, but it also improves your search engine rankings. It is a great tool for collaboration, getting your message out to the right audience, obtaining reviews, promoting brand awareness and acquiring new customers.
There are many factors that affect this. For instance, if you have a brand new domain name and website, it may take a little longer. Rebranding is also an element that will affect your result time. SEO is an ongoing process, but feel free to discuss your specific situation with our experts to find out what kind of turn-around time you should expect.
Citations are defined as mentions of your business name, address, and phone number on other web pages (NAP). Citations from well-established and well-indexed portals (i.e., Superpages.com) help increase the degree of certainty the search engines have about your business’s contact information and categorization. This in turns helps increase rankings.
Coronavirus Update: Higher Images is 100% virtual and operational. Because we have so many clients in the health and medical, food, and e-commerce industries, we have gone to extra lengths to make sure we are here to help support and uplift our clients and keep them operational through the shutdown of non-essential businesses.
We are helping many of our clients find new ways to stay in business and operate virtually to carry their business forward through this situation. Please call us at 412-203-1996 to schedule an appointment if you would like to learn more about the options that you have online to reach out to clients and the public effectively. Our ticket system is available 24/7/365 and can be used by our clients to enter requests for changes or updates that need to be done to their website. Please call 412-537-8348 in case of a true emergency or critical questions/concerns you may have.
Wishing everyone the best through these trying times,
Bryan Thornberg, President of Higher Images, Inc.