Google Grants for Non-Profits: Who is Eligible and How to Get One.SEM
13 Jul
Are you a nonprofit organization with big ambitions but limited resources? Google Grants could be the answer to your prayers!
Google Grants provides eligible organizations with up to $10,000 USD in free advertising on Google Ads each month. This gives nonprofits an incredible opportunity to spread their message and reach more potential supporters.
What is a Google Ad Grant?
Google Ad Grants are a form of an in-kind donation from Google that provides eligible organizations up to $10,000 USD per month in free advertising on the Google Ads platform. This is an incredible opportunity for nonprofits to reach more people and grow their support base.
Google Ads are automated advertisements appearing when people search for terms or phrases related to keywords included in the user’s query. The amount of impressions and clicks generated by these ads is determined by the budget allocated, as well as the quality scores of each ad. Using Google Ads, your nonprofit can bid on relevant keywords using Google Grant Money.
When using Google Grant Money, you have a $2 maximum bidding amount, and all keywords must be relevant to the cause you represent. This prevents you from bidding on terms that are too general or exceptionally high-traffic. With these restrictions, you can hone in on the most relevant keywords, making you more likely to see better ad results.
What are the Benefits of Applying for the Google Ad Grant?
Having a Google Ad Grant is an invaluable resource for nonprofits. With this grant, nonprofits can reach more people and thereby increase their chances of success. Additionally, the Google Ads platform provides organizations with valuable insights into which keywords are driving the most impressions and clicks for your ads. These insights can be used to refine your campaigns further, making them even more successful.
Additionally, you are able to promote your online content, such as blogs or other resources, for free. It also gives you a chance to draw in online donations, event registration, newsletter subscriptions, and more by helping you drive traffic to your key landing pages.
Is My Nonprofit Eligible for a Google Ad Grant?
Many nonprofits can benefit from the Google Ad Grant., but not all. Ineligible nonprofits include schools or any educational institution, healthcare organizations or hospitals, and government organizations.
To qualify for a Google Ad Grant, your nonprofit organization must meet the following criteria:
You must hold active charity status with a national government body that grants charitable status.
You must have 501(c)(3) status as recognized by the Internal Revenue Service in the United States or other similar legal statutes under which a nonprofit organization can operate outside of the US.
You must agree to the Google Grants Program’s Participation Requirements and comply with all applicable laws and regulations.
Your website must actively promote the organization’s mission and services, as well as provide information on how people can donate or volunteer. It also must be functional based on Google’s requirements.
You have to be registered with Google for nonprofits and TechSoup.
How do I Prepare for the Google Ad Grant Application?
The Google Ad Grant application process is a detailed, time-consuming process, so it’s essential to prepare beforehand. You will want to make sure you arereapared so having a company like Higher Images to help you navigate the process is helpful. Refine your website content as needed to ensure your mission is clear, front and center. You want Google to be able to quickly and easily understand the efforts or programs your nonprofit wants to promote.
You also want to give your website a once-over to make sure it is in perfect shape. Your Google Ads will be linked to your website, so you want to make sure it is optimized for not only keywords but for the user experience.
Ready to Apply? Higher Images Can Help!
Google Ads is a great tool that can help you achieve your nonprofit goals. At Higher Images, we have extensive experience working with nonprofits and helping them achieve success. If you need assistance with the Google Ad Grant application, our expert team can help! From website optimization and content writing to Google Ads campaign creation and management, we can help you every step of the way. Contact us today to learn more!
Vice President of Corporate Communications & Public Relations at Higher Images
Linda Jo Thornberg's passion lies in Brand Awareness, PR, and Social Media for Business Development. She is the Vice President of Corporate Communication and PR at Higher Images, a 23-year-old Full-Service Digital Marketing Advertising Agency. She works with businesses of all sizes including, small, medium, and multi-location businesses. She specializes in brand awareness, local PR, and social media integration, as well as online reputation, online review, and testimonial generation.
Over 30 years of experience within various industries including event creation, event marketing, recruiting, sales training, retail, restaurant/hospitality, training, and customer service.Exceptional at managing multiple projects from conception to completion.
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Having a Google Ad Grant is an invaluable resource for nonprofits. With this grant, nonprofits can reach more people and thereby increase their chances of success. Additionally, the Google Ads platform provides organizations with valuable insights into which keywords are driving the most impressions and clicks for your ads. These insights can be used to refine your campaigns further, making them even more successful.
