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Google business profile integration with Google Ads
09
Sep

SEM 3 Ways To Enhance Google Ads With Google Business Profile

  Your business’s online presence is a significant factor in helping it stand out from the competition and attract more customers. One of the most effective ways to ensure your business is visible on the web is through Google Ads campaigns, which can be tailored to reach potential customers based on their interests and needs. […]

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07
Jul

SEM PPC Case Study: Streamlining Bidding Results in 50% Decrease in Cost Per Lead

Running a business can be challenging, and managing promotional campaigns can be even more complicated. A medical spa can be a very competitive niche with many challenges to overcome. Many of these spas experience difficulty reaching their target audience, leading to low conversion rates. However, at Higher Images, we want to share an amazing success […]

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Determining PPC Budget
07
Jul

SEM Determining Your PPC Budget – 3 Factors That We Use To Determine Your Ad Spend.

Pay-per-click (PPC) advertising is one of the most effective ways businesses reach their target audience and increase their online presence. However, determining how much to spend on PPC advertising can be challenging, as many factors must be considered. The three main factors to consider are geography, keywords, and competition. By understanding these factors, companies can […]

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Google Grants for Non Profits
07
Jul

SEM Google Grants for Non-Profits: Who is Eligible and How to Get One.

Are you a nonprofit organization with big ambitions but limited resources? Google Grants could be the answer to your prayers! Google Grants provides eligible organizations with up to $10,000 USD in free advertising on Google Ads each month. This gives nonprofits an incredible opportunity to spread their message and reach more potential supporters. What is […]

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SERP Page
03
Mar

SEM What is a SERP or Search Engine Results Page?

A Search Engine Results Page or a SERP is a page that is returned after you submit a search query in a search engine such as Google. SERPs are an important part of your marketing strategy because this is where potential customers will find your business when searching for your products or services. In 2021, […]

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SEM - Search Engine Marketing
04
Apr

SEM What Is SEM?

What Is SEM? Search Engine Marketing or SEM is the portion of search marketing that uses paid tactics to help your website gain more visibility in the SERPs. This strategy will typically include activities that are completed to set up and optimize your ads. Budgeting used for ad placement is also involved in this process. […]

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Advanced Verification for Google Ads
01
Jan

SEM Advanced Verification For Google Ads: Navigating The Verification Process

Tips, Tricks and What to Expect for Google Ads Advanced Verification Process – Required for Locksmiths and Garage Door Repair Companies In order to run Google Ads for a locksmith or garage door repair service, you will first need to pass an advanced verification process that has several steps and almost always has several twists […]

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SEO vs SEM
12
Dec

SEM SEM vs. SEO

SEM and SEO are two different approaches to search optimization and are essential to your marketing strategy for increasing website traffic, grabbing your audience’s attention, and growing your business. Without the proper knowledge of the differences between SEM and SEO, search optimization can be difficult to manage for your business. While these terms may sound […]

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10 Reasons Why We Love Google Ads and why you should have Higher Images Manage them
11
Nov

SEM 10 Reasons Why We Love Google Ads and why you should have Higher Images Manage them

Google Ads is Google’s online advertising program that allows businesses to create online ads.

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