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Pittsburgh – Higher Images Vice President Dan Harmon and SEO Team Lead Alex Rutkowski will be presenting digital marketing workshops for business leaders at the Pittsburgh Business Show on April 19-20, 2017, at the David L. Lawrence Convention Center.

The Pittsburgh Business Show is a two-day B2B expo that includes networking and professional development on a large scale for businesses in the Pittsburgh market and tristate region. The goal of the Show is to bring together resources, industries, and people from the Pittsburgh area to increase the economy, support the local region, and create long-lasting relationships. Higher Images is a presenting sponsor for the Show.

Dan Harmon: S.T.O.R.MHarmon has personally been involved with developing traditional and digital marketing campaigns for more than a dozen years. The goal for his workshop is to educate business owners on how the digital marketing landscape has evolved and how important it is to develop a well-rounded digital strategy. He will discuss the specifics of Higher Images’ new digital marketing program, S.T.O.R.M, which stands for Social Tactical Organic Reputation Marketing. S.T.O.R.M was developed by Higher Images to address a growing need for small businesses to focus on more than just their website and to take advantage of valuable online real estate that makes the most impact. His program will include SEO tactics, competitive awareness, online reputation, social signals, and how a small business can position themselves as an online authority in the eyes of their customer. Free tickets for this workshop are available here and his promotional video is here.

Alex Rutkowski: Converting Your Business’s Website into a Customer Generation Engine This workshop focuses on best practices and marketing advice for your website. Over the past 20 years, Rutkowski has worked with small business owners and has spent the last decade involved in the often-changing world of internet marketing. His workshop will review several pitfalls that business owners make when building, or updating, their websites. He will explain how to recognize and avoid commonly made web design mistakes, how to plan for website traffic and design your site’s architecture, and why it is crucial to track your site’s performance and visitors. Additionally, he will discuss best practices for mobile websites, how to create effective calls to action, and how to improve conversions on your website. Free tickets for this workshop are available here and his promotional video is here.

“Both Higher Images and the Pittsburgh Business Show share a common mission to help guide and grow small- and medium-sized businesses in Pittsburgh and the surrounding region. Business owners are looking for help with digital marketing so that they can sell products, create awareness, and establish brand loyalty. This industry has evolved at a fast pace, making it challenge to harness the benefits, but a good plan will create new opportunities and allow you to not just meet, but exceed your goals,” said Bryan Thornberg, President and CEO of Higher Images.

Visit the Pittsburgh Business Show website at http://pittsburghbusinessshow.com or text TICKETS to 39187 to receive free attendee tickets and to register for events, speakers, and seminars at the show on April 19 and 20, 2017.

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