Bryan Thornberg

03
Mar

News Creative Ideas to Cultivate Reviews for Your Business

In the fast-paced digital world, where choices are plenty, and decisions are made in seconds, online reviews stand as powerful beacons guiding potential customers towards or away from your business. For small business owners, understanding the pivotal role of these reviews and actively working to cultivate them can spell the difference between thriving and merely […]

02
Feb

News Have You Considered a Content Refresh for Your Business? Here’s What You Need to Know.

Every business strives for success and growth. As a business owner, you know the importance of staying current and relevant in your industry. But have you considered how refreshing your content can impact your overall success? In today’s digital age, consumers are constantly bombarded with an overwhelming amount of information online, making it crucial to […]

get more reviews on Google with Higher images

09
Sep

Industry Secrets Higher Images’ Top Tips to Help You Get More Reviews on Google

Google reviews from your customers play a vital role in boosting your online presence while building up your brand’s reputation. More reviews also mean a higher ranking on Google and other popular search engines. This higher ranking increases your chances of being found by new customers who will buy your products or utilize your services. […]

business owners looking at Rocket Websitez

09
Sep

Newsletter Why Rocket Websitez is the Best eCommerce Solution for Your Business

Are you looking for a powerful, intuitive eCommerce solution? With countless options available today, knowing which platform will offer your business the best tools and features can take time and effort. At Higher Images, we offer Rocket Websitez, a technology that allows you to build a powerful and effective yet affordable eCommerce website to help […]

09
Sep

SEM 3 Ways To Enhance Google Ads With Google Business Profile

Your business’s online presence is a significant factor in helping it stand out from the competition and attract more customers. One of the most effective ways to ensure your business is visible on the web is through Google Ads campaigns, which can be tailored to reach potential customers based on their interests and needs. […]

07
Jul

SEM PPC Case Study: Streamlining Bidding Results in 50% Decrease in Cost Per Lead

Running a business can be challenging, and managing promotional campaigns can be even more complicated. A medical spa can be a very competitive niche with many challenges to overcome. Many of these spas experience difficulty reaching their target audience, leading to low conversion rates. However, at Higher Images, we want to share an amazing success […]

07
Jul

Industry Secrets Interest Rate Increases and Their Affect on Your Business

As a business owner, you’re always looking for ways to grow your business and maximize profits. However, an increase in interest rates can throw a wrench into your well-laid plans. Higher interest rates can lead to reduced access to capital, higher business costs, and reduced consumer spending. In this blog, we’ll dive into how rising […]

07
Jul

SEM Determining Your PPC Budget – 3 Factors That We Use To Determine Your Ad Spend.

Pay-per-click (PPC) advertising is one of the most effective ways businesses reach their target audience and increase their online presence. However, determining how much to spend on PPC advertising can be challenging, as many factors must be considered. The three main factors to consider are geography, keywords, and competition. By understanding these factors, companies can […]

05
May

Newsletter Need a Hand Upgrading Your Google Analytics? Higher Images Can Help

Google Analytics is an excellent tool for business, helping you to keep track of customer visits, interactions, and conversions. But it can be difficult to stay on top of all the latest updates and features Google Analytics offers. Google Analytics Upgrades to Look Out For If you’re looking to stay up-to-date with Google Analytics 4, […]

05
May

Newsletter Tax Rebate Season is Here: Promotions to Spur Growth this Spring

As spring arrives, so does the much-anticipated season of tax rebates. It’s a time when businesses can take advantage of incentives and benefits provided by the government to help spur economic growth. This year, many companies are rolling out promotions for their customers to benefit from these seasonal windfalls. When is Tax Day? Tax […]

newsletter featured image of woman looking at SEO heatmaps on her computer

05
May

Local Search Local Heat Maps are Now Available For Local SEO Clients

With our local SEO, you can now access powerful new tools to help inform your decisions and get the most out of your local search campaigns. Local heat maps are an insightful tool that shows a visual representation of where customers are searching for businesses in your area. By leveraging this data, you can drive […]

04
Apr

Newsletter Changes to Google Business Profile In 2023

With the update to Google Business Profile this year, businesses have access to an array of new features that provide streamlined pathways for visibility and engagement on Google. These changes are a move toward transforming Google Business Profile as the top tool for local business to reach their potential customers better, improve their presence online, […]

Simplify your sales process with automated drip campaigns through Higher Images

04
Apr

Newsletter Simplify Your Sales Process With Automated Drip Campaigns

Drip campaigns are automated marketing messages that are sent out on a scheduled basis. This type of campaign is designed to nurture leads, build relationships with customers and prospects, and drive sales. Drip campaigns automate the process of engaging with potential customers, freeing up time for your sales team to focus on other tasks. Customize […]

04
Apr

Industry Secrets What is Chat GPT? How Does This Affect My Business?

Chat GPT (Generative Pre-trained Transformer) is a new and revolutionary technology that enables businesses to generate natural language interactions with their users. Unlike traditional chatbots, Chat GPT uses deep learning models trained on large datasets of conversational dialogs to generate realistic conversations. This makes it much easier for companies to create engaging customer experiences that […]

04
Apr

Newsletter Google GSuite is Transitioning to Workspace: What You Need to Know

The transition from Google GSuite to Workspace is a big step for businesses looking to modernize and streamline their collaborative processes. This transition began on January 31, 2022, and eligibility dates are provided to companies based on the features they use and after their current annual/fixed-term plan ends. Google will provide at least 30 days’ […]

identify visitors to your website with visitor ID

03
Mar

Industry Secrets Learn More About Who is Visiting Your Website with VisitorID

In our digital world, it is critical to be able to track website visitors for leads. Even with a low bounce rate, lots of age requests, and thousands of hits to your website, you aren’t getting what you really need- the names and contact information of website visitors. Wondering how to track anonymous visitors to […]

02
Feb

Industry Secrets Analytics 4.0 is Taking Over July 1st. Are You Prepared?

The long-awaited Google Analytics 4.0 is almost here! Starting July 1st, 2023, all new analytics accounts will automatically be upgraded to the GA4 version or Google Analytics 4 property. With this change, there are several significant updates that you need to be aware of and prepare for in order to ensure a smooth transition. How […]

12
Dec

Industry Secrets Getting Your Marketing Plan and Budget for 2023 Off the Launch Pad

Start the new year off right with a marketing plan and budget! By planning now, you can create an effective marketing plan to help you boost your business for a year filled with growth and success. If you are seeking impressive results from your marketing efforts, you need to have a strategic plan. At Higher […]

11
Nov

SEO What’s the most important factor to rank on Google?

If you want to improve your SEO rankings, there are a variety of factors you can focus on. While Google’s factors are ever-changing, the experts at Higher Images have found that quality content, linking (internal and external), and on-page optimization are all consistently important. Important Ranking Factors: Quality Content To boost your rankings, consider investing […]

11
Nov

SEO Local SEO vs. National SEO

Choosing the right search engine optimization (SEO) plan for your business can be a daunting task. Two of the main options to consider are local SEO and national SEO campaigns. Each method has its own benefits, and there are a number of factors that go into determining which option is best. At Higher Images, we’ve […]

08
Aug

Promotional Products How Small Businesses are Dealing With The Paper Shortage

First, we experienced a global pandemic, and now we are facing shortages of a variety of items, including paper; Higher Images has the solutions to help get your business through it!

Marketing in a Recession - Higher Images

07
Jul

Industry Secrets Recession Incoming! Marketing Your Business During a Recession

Even prior to COVID-19, there were predictions that the U.S. was heading for a recession. The economic impact of the coronavirus has likely cemented our descent into a recession.

06
Jun

News What is Traditional Marketing?

Utilizing Traditional Marketing Traditional marketing uses traditional channels such as newspapers, television, billboards, direct mail, magazines, and other printed media. Before the development of the internet in the 1990s, traditional marketing was the main type of marketing used by companies to grow their brand, advertise their products and services, and gain leads. Traditional marketing is […]

05
May

Social Media Marketing Social Media Management: 4 Benefits of a Well-Rounded Social Strategy

Having a social media strategy is crucial to your company’s success on social media. Like with any marketing initiative, having a plan for your social media will help you stay on track and engage with your clientele. Other benefits of a social media strategy include: Make Your Social Media More Efficient When you have a […]

05
May

Local Search Difference Between On-page and Off-page Optimization

Search engine optimization (SEO) is a great way for your business to increase leads, improve search engine rankings, and grow your business! To better understand SEO and how it can help your business, you need to understand the various techniques that are used to boost your website. On-Page SEO Techniques The on-page SEO techniques focus […]

04
Apr

Industry Secrets Google Announces the End of Universal Analytics – What That Means for Your Business

In March, Google announced that they will stop using Universal Analytics next year on July 1, 2023. Important dates to keep in mind: Universal Analytic properties will stop processing new hits on July 1, 2023. Universal Analytics 360 properties will stop processing hits on October 3, 2023. All of the data that have been processed […]

03
Mar

SEM What is a SERP or Search Engine Results Page?

A Search Engine Results Page or a SERP is a page that is returned after you submit a search query in a search engine such as Google. SERPs are an important part of your marketing strategy because this is where potential customers will find your business when searching for your products or services. In 2021, […]

04
Apr

SEM What Is SEM?

What Is SEM? Search Engine Marketing or SEM is the portion of search marketing that uses paid tactics to help your website gain more visibility in the SERPs. This strategy will typically include activities that are completed to set up and optimize your ads. Budgeting used for ad placement is also involved in this process. […]

Cinco De Mayo Networking Event With Higher Images

03
Mar

Newsletter Cinco De Mayo Networking Happy Hour Event

Join Higher Images for a Business Networking Event celebrating Cinco De Mayo co-hosted by the Pittsburgh Metropolitan Area Hispanic Chamber of Commerce and Pittsburgh Business Show Higher Images is pleased to announce that they have partnered with the Pittsburgh Metropolitan Area Hispanic Chamber of Commerce and the Pittsburgh Business Show to host an in-person networking event.

03
Mar

SEO What is SEO?

SEO, which stands for “search engine optimization,” is a search marketing strategy that utilizes organic tactics to improve your search engine result visibility. When you use SEO for your marketing strategy, you don’t pay for ad placement on the search engine results pages. There are various tactics used to prompt the search engines to show […]

02
Feb

SEO Google Vicinity Update

Google recently announced that it has rolled out an update to the map pack and local search results. This update began on November 30th and was finished on December 8th. Sterling Sky has named this update “Vicinity,” and it has caused a widespread ranking disruption. It is the largest change to the local algorithm since […]

02
Feb

Industry Secrets How to Use Coupons in Marketing

Incorporating coupons into your marketing strategy is a great way to attract new customers, gather valuable data, and build customer loyalty. In the world of digital marketing, coupon advertising has been given a new life, giving you a chance to reward customers while also gaining email addresses and an inside look into the shopping habits […]

02
Feb

Industry Secrets 5 Trends in Website Design for 2022

With 2022 off and running, you may be wondering what web design trends are going to dominate this year. It’s important to become familiar with the latest styles and techniques to help keep your website fresh and modern all year long. Here are the top 5 Trends in Website Design for 2022: Custom Mobile-Only Headers […]

01
Jan

Industry Secrets Identify Your Website Visitors – Including their Address, Email, and Phone – with Visitor ID

When it comes to marketing technology for your business, it’s crucial to keep up with the latest techniques and technology. At Higher Images, we strive to stay on the cutting edge to keep our clients ahead of the competition.

Happy New Year From Higher Images Social Media Marketing

12
Dec

Newsletter Start off the New Year Fresh with New Branding

As we prepare to ring in the New Year, we would like to thank you for being part of our Higher Images Family. You’ve helped us make 2021 great, and we look forward to an even better 2022, helping you reach your marketing goals. The new year is the perfect time for new things! Entering […]

12
Dec

SEM SEM vs. SEO

SEM and SEO are two different approaches to search optimization and are essential to your marketing strategy for increasing website traffic, grabbing your audience’s attention, and growing your business. Without the proper knowledge of the differences between SEM and SEO, search optimization can be difficult to manage for your business. While these terms may sound […]

01
Jan

News Redefining Your Marketing Strategy Post COVID: 3 Trends for Online Marketing in 2021

COVID has transformed how we work, host events, and conduct business day-to-day. As we move into 2021, there are a few keys trends your business should look out for to help you redefine your marketing strategy and adjust to new online marketing trends in a post-COVID business landscape. eCommerce will continue to be a crucial […]