Bryan Thornberg

identify visitors to your website with visitor ID

03
Mar

Industry Secrets Learn More About Who is Visiting Your Website with VisitorID

In our digital world, it is critical to be able to track website visitors for leads. Even with a low bounce rate, lots of age requests, and thousands of hits to your website, you aren’t getting what you really need- the names and contact information of website visitors. Wondering how to track anonymous visitors to […]

02
Feb

Industry Secrets Analytics 4.0 is Taking Over July 1st. Are You Prepared?

The long-awaited Google Analytics 4.0 is almost here! Starting July 1st, 2021, all new analytics accounts will automatically be upgraded to the GA4 version or Google Analytics 4 property. With this change, there are several significant updates that you need to be aware of and prepare for in order to ensure a smooth transition. How […]

12
Dec

Industry Secrets Getting Your Marketing Plan and Budget for 2023 Off the Launch Pad

Start the new year off right with a marketing plan and budget! By planning now, you can create an effective marketing plan to help you boost your business for a year filled with growth and success. If you are seeking impressive results from your marketing efforts, you need to have a strategic plan. At Higher […]

11
Nov

SEO What’s the most important factor to rank on Google?

If you want to improve your SEO rankings, there are a variety of factors you can focus on. While Google’s factors are ever-changing, the experts at Higher Images have found that quality content, linking (internal and external), and on-page optimization are all consistently important. Important Ranking Factors: Quality Content To boost your rankings, consider investing […]

11
Nov

SEO Local SEO vs. National SEO

Choosing the right search engine optimization (SEO) plan for your business can be a daunting task. Two of the main options to consider are local SEO and national SEO campaigns. Each method has its own benefits, and there are a number of factors that go into determining which option is best. At Higher Images, we’ve […]

08
Aug

News How Small Businesses are Dealing With The Paper Shortage

First, we experienced a global pandemic, and now we are facing shortages of a variety of items, including paper; Higher Images has the solutions to help get your business through it!

Marketing in a Recession - Higher Images

07
Jul

Industry Secrets Recession Incoming! Marketing Your Business During a Recession

Even prior to COVID-19, there were predictions that the U.S. was heading for a recession. The economic impact of the coronavirus has likely cemented our descent into a recession.

06
Jun

News What is Traditional Marketing?

Utilizing Traditional Marketing Traditional marketing uses traditional channels such as newspapers, television, billboards, direct mail, magazines, and other printed media. Before the development of the internet in the 1990s, traditional marketing was the main type of marketing used by companies to grow their brand, advertise their products and services, and gain leads. Traditional marketing is […]

05
May

Social Media Marketing Social Media Management: 4 Benefits of a Well-Rounded Social Strategy

Having a social media strategy is crucial to your company’s success on social media. Like with any marketing initiative, having a plan for your social media will help you stay on track and engage with your clientele. Other benefits of a social media strategy include: Make Your Social Media More Efficient When you have a […]

05
May

Local Search Difference Between On-page and Off-page Optimization

Search engine optimization (SEO) is a great way for your business to increase leads, improve search engine rankings, and grow your business! To better understand SEO and how it can help your business, you need to understand the various techniques that are used to boost your website. On-Page SEO Techniques The on-page SEO techniques focus […]

04
Apr

Industry Secrets Google Announces the End of Universal Analytics – What That Means for Your Business

In March, Google announced that they will stop using Universal Analytics next year on July 1, 2023. Important dates to keep in mind: Universal Analytic properties will stop processing new hits on July 1, 2023. Universal Analytics 360 properties will stop processing hits on October 3, 2023. All of the data that have been processed […]

03
Mar

SEM What is a SERP or Search Engine Results Page?

A Search Engine Results Page or a SERP is a page that is returned after you submit a search query in a search engine such as Google. SERPs are an important part of your marketing strategy because this is where potential customers will find your business when searching for your products or services. In 2021, […]

04
Apr

SEM What Is SEM?

What Is SEM? Search Engine Marketing or SEM is the portion of search marketing that uses paid tactics to help your website gain more visibility in the SERPs. This strategy will typically include activities that are completed to set up and optimize your ads. Budgeting used for ad placement is also involved in this process. […]

Cinco De Mayo Networking Event With Higher Images

03
Mar

Newsletter Cinco De Mayo Networking Happy Hour Event

Join Higher Images for a Business Networking Event celebrating Cinco De Mayo co-hosted by the Pittsburgh Metropolitan Area Hispanic Chamber of Commerce and Pittsburgh Business Show Higher Images is pleased to announce that they have partnered with the Pittsburgh Metropolitan Area Hispanic Chamber of Commerce and the Pittsburgh Business Show to host an in-person networking event.

03
Mar

SEO What is SEO?

SEO, which stands for “search engine optimization,” is a search marketing strategy that utilizes organic tactics to improve your search engine result visibility. When you use SEO for your marketing strategy, you don’t pay for ad placement on the search engine results pages. There are various tactics used to prompt the search engines to show […]

02
Feb

SEO Google Vicinity Update

Google recently announced that it has rolled out an update to the map pack and local search results. This update began on November 30th and was finished on December 8th. Sterling Sky has named this update “Vicinity,” and it has caused a widespread ranking disruption. It is the largest change to the local algorithm since […]

02
Feb

Industry Secrets How to Use Coupons in Marketing

Incorporating coupons into your marketing strategy is a great way to attract new customers, gather valuable data, and build customer loyalty. In the world of digital marketing, coupon advertising has been given a new life, giving you a chance to reward customers while also gaining email addresses and an inside look into the shopping habits […]

02
Feb

Industry Secrets 5 Trends in Website Design for 2022

With 2022 off and running, you may be wondering what web design trends are going to dominate this year. It’s important to become familiar with the latest styles and techniques to help keep your website fresh and modern all year long. Here are the top 5 Trends in Website Design for 2022: Custom Mobile-Only Headers […]

01
Jan

Industry Secrets Identify Your Website Visitors – Including their Address, Email, and Phone – with Visitor ID

When it comes to marketing technology for your business, it’s crucial to keep up with the latest techniques and technology. At Higher Images, we strive to stay on the cutting edge to keep our clients ahead of the competition.

Happy New Year From Higher Images Social Media Marketing

12
Dec

Newsletter Start off the New Year Fresh with New Branding

As we prepare to ring in the New Year, we would like to thank you for being part of our Higher Images Family. You’ve helped us make 2021 great, and we look forward to an even better 2022, helping you reach your marketing goals. The new year is the perfect time for new things! Entering […]

12
Dec

Local Search SEM vs. SEO

SEM and SEO are two different approaches to search optimization and are essential to your marketing strategy for increasing website traffic, grabbing your audience’s attention, and growing your business. Without the proper knowledge of the differences between SEM and SEO, search optimization can be difficult to manage for your business. While these terms may sound […]

01
Jan

News Redefining Your Marketing Strategy Post COVID: 3 Trends for Online Marketing in 2021

COVID has transformed how we work, host events, and conduct business day-to-day. As we move into 2021, there are a few keys trends your business should look out for to help you redefine your marketing strategy and adjust to new online marketing trends in a post-COVID business landscape. eCommerce will continue to be a crucial […]

09
Sep

News Google Ads is Rolling Out Advanced Verification for Advertisers: What This Means for Your Business

As part of their efforts to create a safer and more trustworthy experience for users.

07
Jul

Industry Secrets Core Web Vitals: What it Means for Your Small Business

The newest ranking factor with Google’s algorithm, Core Web Vitals

03
Mar

Cornavirus (COVID-19) Coronavirus Business Survival Guide

As the world has hit the metaphorical panic button during the rise of Coronavirus

07
Jul

News Traditional Marketing vs. Digital Marketing

When choosing the best marketing for your company, you may be wondering whether

03
Mar

News 6 Signs That it is Time to Redesign Your Website

Is your website more than five years old? Does it look outdated?

05
May

Local Search What is Digital Marketing

As technology continues to evolve, digital marketing is being thrust

04
Apr

News Higher Images Introduces – Rocket Websitez: A New Website Design Alternative.

Many of of our current and recent clients have asked us for a low-cost website

04
Apr

News How Do I Handle Negative Reviews?

Negative reviews from a dissatisfied customer can have a significant impact on your business.

02
Feb

Industry Secrets Integrating Digital Marketing and Your Direct Mail Campaigns

At Higher Images, we know what it takes for small businesses to get the attention they need:

02
Feb

News Redefining Your Marketing Strategy Post COVID: 3 Trends for Online Marketing in 2021

COVID has transformed how we work, host events, and conduct business

10
Oct

Industry Secrets The 5 Largest Changes to Digital Marketing in 2018 – What Every Small Business Should Be Aware Of.

This April update is the most significant addition to the knowledge graph

12
Dec

News 3 Things You Should Be Doing Monthly on Your Google My Business Listing

Your Google My Business Listing is an important part of your online presence.

12
Dec

News Target Your Perfect Audience with Addressable Audience Curation

As businesses continue to adapt their marketing due to the changing

Responsive Website Design On Different Sized Devices

12
Dec

News How Often Should You Redesign Your Website? A Look into Business Data.

Keeping your company’s website modern, mobile-friendly, and up to date is crucial.

10
Oct

News Adjusting Your Marketing to Recover in a COVID-19 Economy

It is no secret that COVID-19 has put major stress on the economy.

10
Oct

News ADA Compliance: What it Means for Your Business

There is currently accessibility legislation and guidelines

03
Mar

Press Release Higher Images Executives to Speak about Must-Know Digital Marketing Trends at Pittsburgh Business Show

Pittsburgh – Higher Images Vice President Dan Harmon and SEO

04
Apr

News Higher Images Staff to Lead Business Marketing Workshops at the Pittsburgh Business Show

Higher Images Staff to Lead Business Marketing Workshops at the Pittsburgh Business Show.

04
Apr

News Cement Your Brand Using a Trade Show Booth

Alex Hepler, Higher Images’ Creative Director, is currently

11
Nov

News Creating a 2018 Strategic Plan for Your Business

You’ve probably already been putting a lot of thought

08
Aug

Website Marketing Marcellus Shale Marketing

Nothing has been as controversial as Marcellus Shale Drilling in the Southwestern Pa area in the past ten years.

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