Over-the-top (OTT) and Connected TV (CTV) are two of the most popular ways to access TV and video content but are commonly confused with each other. Linear TV, also known as traditional TV, is still a popular method for consumers to watch their favorite shows. At Higher Images, we have put together a guide for … Continue reading “What is CTV/OTT advertising? How can I get involved?”
When choosing the best marketing for your company, you may be wondering whether traditional marketing or digital marketing is right for you. At Higher Images, we’ve put together a guide on both traditional and digital marketing to help point you in the right direction. FacebookTwitterLinkedinPinterest
If you are looking for a way to make your PPC campaigns more successful, there are a few Google Ads extensions you need to know about. These extensions offer a way to help increase your conversion rates, click-through rates, and possibly your ad rank and your quality score. It is as simple as adding these … Continue reading “4 Google Ads Extensions that Your Business Should be Using”
ADA stands for the “American Disabilities Act” which was signed into law in 1990 by President George Bush. This law is the most critical law in America regarding the accessibility and civil right for those with disabilities. This law prohibits discrimination against anyone based their ability or disability. The ADA includes rights for website accessibility. … Continue reading “Accessability and Your Business – ADA Compliance and WCAG 2.0”
As technology continues to evolve, digital marketing is being thrust to the forefront of the marketing world. As digital marketing continues to rise in popularity and effectiveness, it is crucial to understand what digital marketing is and how it can greatly benefit your business. FacebookTwitterLinkedinPinterest
Many of of our current and recent clients have asked us for a low-cost website and ecommerce solution. We have listened and are excited to introduce Rocket Websitez! This technology offers the ability to create modern, great-looking, and responsive websites for your business at a much lower cost point then a custom designed wordpress site. … Continue reading “Higher Images Introduces – Rocket Websitez: A New Website Design Alternative.”
Businesses large and small all have something in common in today’s digital world; they all rely on Google. If you plan to use Google, you must learn how to use Google Analytics to accurately track your digital performance. Why is Google Analytics Important in the Digital Age? Google Analytics is a great tracking to help … Continue reading “Google Analytics in 2021: How to Best Track Your Digital Performance”
Are you looking for a game-changer to boost your marketing plan? Tired of feeling like you’re wasting your advertising budget on ineffective ads? Then look no further. FacebookTwitterLinkedinPinterest
As a business owner, driving traffic to your site is only half the battle when it comes to effective online marketing. One of the major challenges business owners struggle with is that they can get people to visit their site, but they can’t get them to stay. FacebookTwitterLinkedinPinterest
We have been bad, very bad to tell you the truth. Â It all started last November when we started to launch our own branded portal called the Web Marketing Console. Â We put all of our extra time and effort into building it out and neglected our blog. Â It is actually quite funny that we did … Continue reading “A Commitment To Social Media Marketing Follow Through”
Social Media is Changing.  Again. We are all aware of the importance of interacting with your current and potential customers through social media. But, there are also downsides. As you probably know, Facebook has implemented the “Timeline” look for fan Running 851 pixels wide by 315 pixels high, it is undoubtedly your first – and … Continue reading “Social Media and Facebook Changes”
How Are You Handling Your Customer Reviews Online? Lately, we have been receiving calls here at Higher Images, from clients about the customer reviews online, regarding their business. Sites such as Google, Yelp, CitySearch and more allow customers to post reviews about companies they do business with. From pizza joints to dental offices, customers are … Continue reading “Handling Customer Reviews”
Website Design by Higher Images If you have an HTML-based website, you may be well aware of the difficulty involved in updating content, images, or the general look and feel of your site. For most non-technical people, this is something that is best left to the pros. In recent years, a new type of website … Continue reading “Does Your Website Design Need an Upgrade?”
Social Media is Changing Happy New Year from the team at Higher Images! With each New Year comes change, and 2012 is no exception! This week, we will be discussing the major changes in progress, and on the way, on the Social Media front – specifically Facebook. Some changes are good, and some are a … Continue reading “Social Media 2012”
Does Your Business Have a Strong Online Presence? Here at Higher Images, we wanted to take a moment to thank our clients and partners for a fantastic 2011. As we look forward to 2012, we would like you to do the same. In developing your business marketing efforts for the New Year, consider the following: … Continue reading “Happy Holidays from Higher Images!”
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