Industry Secrets

Google Analytics in 2021: How to Best Track Your Digital Performance

March 4, 2021 By Alex Rutkowski | POSTED IN Industry Secrets

Businesses large and small all have something in common in today’s digital world; they all rely on Google. If you plan to use Google, you must learn how to use Google Analytics to accurately track your digital performance. Why is Google Analytics Important in the Digital Age? Google Analytics is a great tracking to help … Continue reading “Google Analytics in 2021: How to Best Track Your Digital Performance”

Integrating Digital Marketing and Your Direct Mail Campaigns

February 18, 2021 By Bryan Thornberg | POSTED IN Industry Secrets

At Higher Images, we know what it takes for small businesses to get the attention they need: exposure. You need to be putting your business out there everywhere that you can. Even small business owners need to think big when it comes to marketing. The best marketing campaigns include running ads on every relevant marketing … Continue reading “Integrating Digital Marketing and Your Direct Mail Campaigns”

Video Marketing and Advertising 4 Cutting Edge Tips for Leveraging Video Content Online

January 26, 2021 By Morgan Cushey | POSTED IN Industry Secrets

Video has been a compelling form of advertising in the past and remains an accessible and cost-effective strategy for connecting with your audience and enhancing your social media presence. Using video is also very engaging and is a great way to introduce and educate your customers on your products and services. Video is a crucial … Continue reading “Video Marketing and Advertising 4 Cutting Edge Tips for Leveraging Video Content Online”

The 5 Largest Changes to Digital Marketing in 2018 – What Every Small Business Should Be Aware Of.

October 25, 2018 By Morgan Cushey | POSTED IN Industry Secrets

The landscape of marketing your business online changes nearly every single day – some days more than others. Staying up to date with every single change made on every single platform is expecting a bit too much, but here are the big changes that you need to be paying attention to if you want to … Continue reading “The 5 Largest Changes to Digital Marketing in 2018 – What Every Small Business Should Be Aware Of.”

Protecting Your Domain

January 18, 2013 By Morgan Cushey | POSTED IN Industry Secrets

Many clients have been contacting us in regards to notifications – either received via e-mail or US mail – that they are about to lose their domain name, unless they promptly reply with a payment – usually a very HIGH payment. Often at least $75 for only ONE YEAR of registration – to as high … Continue reading “Protecting Your Domain”

Higher Images Adds Marketing and Design Expert to The Mix

November 21, 2013 By Morgan Cushey | POSTED IN Industry Secrets

Every digital marketing firm needs someone who can look at a company’s products and design their print and online branding and marketing materials with a clear eye and an artistic nature. FacebookTwitterLinkedinPinterest

Google Business Tours

October 1, 2014 By Morgan Cushey | POSTED IN Industry Secrets

The Pittsburgh area is being swarmed with innovations via Google. Higher Images is a credible Google partner, and because of this it is capable of shooting and posting Google Business Tours for businesses of all types. FacebookTwitterLinkedinPinterest

The Newest Google Update

By Morgan Cushey | POSTED IN Industry Secrets

The new Pigeon update is ready for flight. Google has recently put out a new algorithm, interestingly enough called the Pigeon. As to how it got it’s name, Barry Schwartz of Search Engine Land states, “Pigeon is the name we decided on because this is a local search update and pigeons tend to fly back … Continue reading “The Newest Google Update”

Social Media 2012

January 2, 2012 By Morgan Cushey | POSTED IN Industry Secrets

Social Media is Changing Happy New Year from the team at Higher Images!  With each New Year comes change, and 2012 is no exception!  This week, we will be discussing the major changes in progress, and on the way, on the Social Media front – specifically Facebook.  Some changes are good, and some are a … Continue reading “Social Media 2012”

Online Marketing Wishlist 2012

December 13, 2011 By Morgan Cushey | POSTED IN Industry Secrets

At Higher Images, Inc., we take a lot of pride in providing our clients with the best possible service.  from new and upcoming trends to ensure you – the customer – has the tools and options to place your business on the cutting edge in your industry.  This month, we are focusing on our top … Continue reading “Online Marketing Wishlist 2012”

Can Facebook and Social Media Marketing in Pittsburgh Be Good For Business?

June 12, 2010 By Morgan Cushey | POSTED IN Industry Secrets

I have heard this question so many times, you would think my answer would be the same for every occasion right?  If you answered yes, you would undoubtedly be incorrect.  The majority of people that I see using Facebook and Social Media as a business tool are not doing a good job.  I worked with … Continue reading “Can Facebook and Social Media Marketing in Pittsburgh Be Good For Business?”

Frank’s Tire and Automotive in Bethel Park Is Still Fighting the Negative Reviews

June 21, 2010 By Morgan Cushey | POSTED IN Industry Secrets

It has been almost a year since we had a story on Frank’s Tire and Automotive in Bethel Park, Pa and a lot has happened in the last year.  When I met Frank, he was in the middle of a nasty PR dispute with a gentleman that was unhappy with the cost of service that … Continue reading “Frank’s Tire and Automotive in Bethel Park Is Still Fighting the Negative Reviews”

5 Ways to Get the Most Out Of Your Marketing in 2011

January 14, 2011 By Morgan Cushey | POSTED IN Industry Secrets

5 Ways to Boost Your Marketing in 2011: Plan, plan, plan Consistency in your marketing Vary your marketing message Vary your marketing medias Track Your Efforts Plan, Plan, Plan: Having a clear cut plan, goals, list of what you want to accomplish with your marketing and then how you plan on doing that will keep … Continue reading “5 Ways to Get the Most Out Of Your Marketing in 2011”

Protecting Your Domain Name

July 7, 2011 By Morgan Cushey | POSTED IN Industry Secrets

Your domain name can be your most valuable online asset. Many website owners routinely receive communications from their domain name registrars.  Whether it is to inform a domain name owner of an upcoming expiration or special offers or incentives, it is likely that domain owners will receive communications at some point.   However, domain name … Continue reading “Protecting Your Domain Name”