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04
Apr

Industry Secrets Accessibility and Your Website in 2024: A Guide for Business Owners

In the expansive and ever-evolving web landscape, ensuring your website is accessible to everyone is a cornerstone of an effective digital presence. Navigating the terrain where the intersection of technology, law, and moral responsibility meets head-on can be complex for business owners. As we surge into 2024, the focus on web accessibility is sharper than […]

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10
Oct

Industry Secrets Marketing and AI: What You Need to Know

Artificial Intelligence (AI) is past the point of being a buzzword. It’s a revolutionary technology reshaping industries, challenging rules, and redefining boundaries. As a business owner, staying ahead of the game and understanding these changes is critical to running a successful business. At Higher Images, we’ve always joked that the internet is the Wild West, […]

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09
Sep

Industry Secrets Higher Images’ Top Tips to Help You Get More Reviews on Google

Google reviews from your customers play a vital role in boosting your online presence while building up your brand’s reputation. More reviews also mean a higher ranking on Google and other popular search engines. This higher ranking increases your chances of being found by new customers who will buy your products or utilize your services. […]

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09
Sep

SEM 3 Ways To Enhance Google Ads With Google Business Profile

  Your business’s online presence is a significant factor in helping it stand out from the competition and attract more customers. One of the most effective ways to ensure your business is visible on the web is through Google Ads campaigns, which can be tailored to reach potential customers based on their interests and needs. […]

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07
Jul

SEM PPC Case Study: Streamlining Bidding Results in 50% Decrease in Cost Per Lead

Running a business can be challenging, and managing promotional campaigns can be even more complicated. A medical spa can be a very competitive niche with many challenges to overcome. Many of these spas experience difficulty reaching their target audience, leading to low conversion rates. However, at Higher Images, we want to share an amazing success […]

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07
Jul

Industry Secrets Interest Rate Increases and Their Affect on Your Business

As a business owner, you’re always looking for ways to grow your business and maximize profits. However, an increase in interest rates can throw a wrench into your well-laid plans. Higher interest rates can lead to reduced access to capital, higher business costs, and reduced consumer spending. In this blog, we’ll dive into how rising […]

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07
Jul

SEM Google Grants for Non-Profits: Who is Eligible and How to Get One.

Are you a nonprofit organization with big ambitions but limited resources? Google Grants could be the answer to your prayers! Google Grants provides eligible organizations with up to $10,000 USD in free advertising on Google Ads each month. This gives nonprofits an incredible opportunity to spread their message and reach more potential supporters. What is […]

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05
May

Industry Secrets How Higher Images is Fighting the Rising Tide of Spam Bots, Hackers, and Malware

With the amount of Hackers, SPAM Bots, Malware and other hazards that try to infiltrate your website it is important to ensure you are constantly keeping up with the latest technologies on your website as well within your hosting services.  Almost all hosting services require you as the website owner to protect and medicate any […]

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04
Apr

Industry Secrets What is Chat GPT? How Does This Affect My Business?

Chat GPT (Generative Pre-trained Transformer) is a new and revolutionary technology that enables businesses to generate natural language interactions with their users. Unlike traditional chatbots, Chat GPT uses deep learning models trained on large datasets of conversational dialogs to generate realistic conversations. This makes it much easier for companies to create engaging customer experiences that […]

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03
Mar

Industry Secrets Learn More About Who is Visiting Your Website with VisitorID

In our digital world, it is critical to be able to track website visitors for leads. Even with a low bounce rate, lots of age requests, and thousands of hits to your website, you aren’t getting what you really need- the names and contact information of website visitors. Wondering how to track anonymous visitors to […]

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02
Feb

Industry Secrets Analytics 4.0 is Taking Over July 1st. Are You Prepared?

The long-awaited Google Analytics 4.0 is almost here! Starting July 1st, 2023, all new analytics accounts will automatically be upgraded to the GA4 version or Google Analytics 4 property. With this change, there are several significant updates that you need to be aware of and prepare for in order to ensure a smooth transition. How […]

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02
Feb

Industry Secrets Influencer Marketing and Why You Need an Agency to Help You Navigate the Future.

 When it comes to influencer marketing, the landscape is constantly changing and evolving. With the explosion of social media networks such as YouTube, Instagram, and TikTok, there are more influencers than ever before vying for attention from brands. This means that navigating the world of influencer marketing can be a daunting task – especially if […]

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02
Feb

CRM 5 Reasons Why Higher Images recommends a CRM and Marketing Automation System

Higher Images recommends a CRM and Marketing Automation to streamline your operations. A CRM allows you to take control of your sales process, increase productivity, gain new leads, and so much more!

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01
Jan

CRM Celebrate Higher Images’ Partnership With Pipedrive by Trying Pipedrive CRM for FREE for 30 Days.

Higher Images has partnered with Pipedrive to provide clients with a CRM  and Marketing Automation system that can benefit their businesses in multiple ways.

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12
Dec

Industry Secrets Getting Your Marketing Plan and Budget for 2023 Off the Launch Pad

Start the new year off right with a marketing plan and budget! By planning now, you can create an effective marketing plan to help you boost your business for a year filled with growth and success. If you are seeking impressive results from your marketing efforts, you need to have a strategic plan. At Higher […]

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08
Aug

Industry Secrets What is Omni Channel Marketing? How Can it Help My Business?

Omnichannel marketing is where you create your brand’s presence across multiple online channels, such as a website, app, and social media, as well as offline channels, such as retail stores and events. In doing so, you work to ensure that there is a positive and seamless customer experience across the channels throughout the customer journey.

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07
Jul

Industry Secrets Recession Incoming! Marketing Your Business During a Recession

Even prior to COVID-19, there were predictions that the U.S. was heading for a recession. The economic impact of the coronavirus has likely cemented our descent into a recession.

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04
Apr

Industry Secrets Google Announces the End of Universal Analytics – What That Means for Your Business

In March, Google announced that they will stop using Universal Analytics next year on July 1, 2023. Important dates to keep in mind: Universal Analytic properties will stop processing new hits on July 1, 2023. Universal Analytics 360 properties will stop processing hits on October 3, 2023. All of the data that have been processed […]

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02
Feb

Industry Secrets How to Use Coupons in Marketing

Incorporating coupons into your marketing strategy is a great way to attract new customers, gather valuable data, and build customer loyalty. In the world of digital marketing, coupon advertising has been given a new life, giving you a chance to reward customers while also gaining email addresses and an inside look into the shopping habits […]

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02
Feb

Industry Secrets 5 Trends in Website Design for 2022

With 2022 off and running, you may be wondering what web design trends are going to dominate this year. It’s important to become familiar with the latest styles and techniques to help keep your website fresh and modern all year long. Here are the top 5 Trends in Website Design for 2022: Custom Mobile-Only Headers […]

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01
Jan

Industry Secrets Identify Your Website Visitors – Including their Address, Email, and Phone – with Visitor ID

When it comes to marketing technology for your business, it’s crucial to keep up with the latest techniques and technology. At Higher Images, we strive to stay on the cutting edge to keep our clients ahead of the competition.

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12
Dec

Industry Secrets Printed Materials You Need for Your Next Trade Show or Corporate Event

When preparing for your next tradeshow or corporate event, you need to make sure you have all the essentials. From tablecloths and banners to promotional items and printed materials, there are a variety of items you’ll need to make the best impression.

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11
Nov

SEM 10 Reasons Why We Love Google Ads and why you should have Higher Images Manage them

Google Ads is Google’s online advertising program that allows businesses to create online ads.

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07
Jul

Industry Secrets Core Web Vitals: What it Means for Your Small Business

The newest ranking factor with Google’s algorithm, Core Web Vitals

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06
Jun

Industry Secrets Accessability and Your Business – ADA Compliance and WCAG 2.0

ADA stands for the “American Disabilities Act” which was signed

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03
Mar

Industry Secrets Google Analytics in 2021: How to Best Track Your Digital Performance

Businesses large and small all have something in common in today’s

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02
Feb

Industry Secrets Integrating Digital Marketing and Your Direct Mail Campaigns

At Higher Images, we know what it takes for small businesses to get the attention they need:

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01
Jan

Industry Secrets Video Marketing and Advertising 4 Cutting Edge Tips for Leveraging Video Content Online

Video has been a compelling form of advertising in the past and remains

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10
Oct

Industry Secrets Does Your Website Design Need an Upgrade?

If you have an HTML-based website, you may be well aware of the difficulty

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01
Jan

Industry Secrets Protecting Your Domain

Many clients have been contacting us in regards to notifications

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11
Nov

Industry Secrets Higher Images Adds Marketing and Design Expert to The Mix

Every digital marketing firm needs someone who can look

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10
Oct

Industry Secrets Google Business Tours

The Pittsburgh area is being swarmed with innovations via Google.

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10
Oct

Industry Secrets The Newest Google Update

The new Pigeon update is ready for flight.

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01
Jan

Industry Secrets Social Media 2012

Happy New Year from the team at Higher Images!

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12
Dec

Industry Secrets Online Marketing Wishlist 2012

Amazing results for businesses with a physical location – either local, nationwide or worldwide.

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06
Jun

Industry Secrets Can Facebook and Social Media Marketing in Pittsburgh Be Good For Business?

I have heard this question so many times, you would think my answer would

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01
Jan

Industry Secrets 5 Ways to Get the Most Out Of Your Marketing in 2011

Having a clear cut plan, goals, list of what you want to accomplish

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07
Jul

Industry Secrets Protecting Your Domain Name

Your domain name can be your most valuable online asset.

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11
Nov

Industry Secrets Leveraging the Power of Social Media

Many business owners wonder whether or not social media marketing

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11
Nov

Industry Secrets Marcellus Connection Gaining Momentum

Marcellus Connection is using innovative, leading edge technology

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11
Nov

Industry Secrets Google+ Explained

Recently, there has been quite a stir with regards to the Beta launch

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11
Nov

Industry Secrets Giving Thanks

Everyone at Higher Images, Inc. would like to extend a warm thank you

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10
Oct

Industry Secrets Google’s Penguin 3.0 Update

Something spectacular has happened recently in the world of Google

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10
Oct

Industry Secrets When It comes to internet marketing, is diversity the best approach?

Lately, the web marketing “sandbox” has been getting a little crowded.

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11
Nov

Industry Secrets 17 Search Engine Reputation Management Optimization Tips by Rob Garner

As it is becoming MORE commonly accepted that Google, Yahoo and MSN are reputation

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11
Nov

Industry Secrets Everything We Know About Search Is Wrong by Bob Heyman

Everything we know about search is wrong. That’s what Brian McAndrews is telling us.

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11
Nov

Industry Secrets My competition is buying my name as a keyword

I wish we had a dollar for every time we heard this through our consulting with clients.

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11
Nov

Industry Secrets “Our World War II Veterans”

November 11th, for some, is just another day.

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11
Nov

Industry Secrets Consumer Driven Programming?

With the emergence of Open Social and open gaming platforms,

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