Incorporating coupons into your marketing strategy is a great way to attract new customers, gather valuable data, and build customer loyalty.
In the world of digital marketing, coupon advertising has been given a new life, giving you a chance to reward customers while also gaining email addresses and an inside look into the shopping habits of thousands of your clients.
Ways to Incorporate Coupons Into Your Current Marketing Strategy
There are several ways you can incorporate coupons into your current marketing strategy, including:
Website Promotions
You can include special offers and discounts on your website to motivate new visitors to choose your services or products over your competitors.
Mobile Apps
Consider creating a loyalty program through your mobile app. This will not only keep your customers engaged but will also help improve customer loyalty and retention rates.
Paid Search Promotions
Include special offers with your paid search campaigns to make them even more effective. This will also allow you to see the traffic coming from your campaigns, such as Facebook, Google Ads, and more!
Email Marketing
Nurture your leads through email marketing by following up with special promotions, discounts, and other special offers.
Social Media Marketing
Provide your followers with special offers and promotions to make them more likely to follow your business on social media. This will also help increase their likelihood of becoming repeat customers.
Making Coupons That Attract Customers
Utilize Limited-Time Offers
A limited-time offer is a discount that customers can use for a set amount of time, from a few hours to a few days. By limiting access, you can entice customers to act sooner rather than later.
Limited-time offers are great to use around product launched or special times of the year such as Christmas or Valentine’s Day. This approach can also help motivate customers who are in the consideration stage of their buying process.
Customers at this point in their customer journey have done their research and streamlined their options, so when they land on your site and see your offer for what they want at a discount, they will be more motivated to make a purchase.
When considering this strategy, make sure to research and see what types of offers companies like yours are providing. Use this information to take your offer to the next level. For example, you may see a company offering 15%, which you can add to by also offering free shipping.
Include these types of coupons in your email marketing campaigns where you can help keep the limited-time offer at the forefront of your subscribers’ minds.
Incorporate Discounts into Your Lead Forms
suing lead magnets is a great way to attract new leads. They are a flexible option that allows you to offer various incentives to your clients based on the type of business you have and the preferences of your customers.
For example, in exchange for sharing their email address, your subscribers can gain access to items such as a webinar, a resource guide, an eBook, or an exclusive discount offer. You can offer a certain percentage or dollar amount off in exchange for their email address.
You can set lead magnets to pop up at different times on your website. They can pop up after the customer has spent time browsing your website, scrolling down the page, or moving to close the page.
Lead magnets are great tools for growing your email list. We recommend that you regularly update your coupon offer to keep the deal fresh for your customers. You also want to make sure that the offers you provide are relevant to what your audience finds important.
Establish a Customer Reward Program
If you are looking for a way to increase customer loyalty, consider a reward program. In exchange for customers consistently purchasing your products, they will receive exclusive offers that provide them with value and save them money.
You can incorporate coupons for special discounts and even free products for customers who reach specific milestones. To create a rewards program, be sure to research what your audience wants based on what you know about them. Think about products that repeat customers buy the most and what types of rewards they use the most such as dollar savings or percentage discounts.
You will then need to separate your customers into groups to allow you to create specific programs and messaging for certain types of customers. You can also separate your rewards into tiers that offer bigger discounts the more customers spend.
Trust The Experienced Experts at Higher Images
At Higher Images, our experienced team can help you build brand loyalty through coupon marketing. We will learn your business goals and create a coupon advertising campaign that will target your audience and build your brand. Contact us today to learn more!
Bryan Thornberg founded Higher Images. 22 years ago. As Owner and Chief Marketing Officer, he leads his team in all digital projects, consultations, development, marketing, public relations, sales, analytics, account management, and product support.
Latest posts by Bryan Thornberg
(see all)
View Our Work
