Video has been a compelling form of advertising in the past and remains an accessible and cost-effective strategy for connecting with your audience and enhancing your social media presence.
Using video is also very engaging and is a great way to introduce and educate your customers on your products and services. Video is a crucial part of any successful marketing strategy for small and large businesses, and it is easy to get started. You can repurpose a lot of the content you already have, such as blog posts, infographics, social media content, etc., and transform it into an engaging video format.
Use video to enhance your company’s personality, boost your credibility, build trust with your target audience, influence consumer decisions, and more!
Don’t Skimp on Titles, Descriptions, and Metadata- When it comes to video search engine optimization, the three main components are video title, description, and metadata. Without these components, even the most amazing video will not be seen. Use a descriptive, catchy video title. The video description should complement the title and entice viewers to click on the video. Metadata requires specifications such as company, genre, and keywords that add meaning to the video.
When it comes to posting videos on social media, the first step is to know where your customers are to ensure that you are getting your content out in front of the right people at the ideal time. Popular social media platforms for sharing video include Facebook, YouTube, and Instagram.
Other great options to consider are Snapchat, TikTok, LinkedIn, and Twitter.
Social videos are meant to be short and timely, so they are a perfect marketing tool for those who think they don’t have time for video. The great thing about this type of video content is that it can be shot from your cellphone and shared instantly on the social channel of your choice.
Some common ways marketers use video on social media include:
As you share different types of video content, be sure to see how your audience is responding. For example, your clients may love your tutorial videos but may not respond as well to your vlogs. This will help you tweak your video content to concentrate on what your customers want.
Using YouTube for video advertising has a variety of
benefits. The average user typically spends around 40 minutes per session on YouTube, and during this session of watching videos, they are exposed to multiple video ads. This is a great way to get your company out in front of a targeted audience compared to more traditional channels such as radio, print, or television. YouTube video advertising offers several benefits, including:
For your video advertising to be effective, you need to be able to reach the right audience. YouTube allows you to do that with a variety of targeting options to choose from such as:
In addition to the keywords, content, and categories you want to focus on, you also have the option to choose the ones you want to avoid.
If you are looking for a place where you can reach many users, look no further. YouTube has 1.3 billion users, equivalent to almost one-third of all people on the Internet. You can expect to see these numbers continue to increase year after year, making it a great place to spread your message to millions of prospective customers.
To learn more about how video marketing and advertising can boost your current marketing plan, contact the experts at Higher Images today to learn more!