With 2022 off and running, you may be wondering what web design trends are going to dominate this year. It’s important to become familiar with the latest styles and techniques to help keep your website fresh and modern all year long.
With more and more people accessing the web from their mobile devices, it is critical that your website is equipped with mobile-friendly features, including customer mobile-only headers.
By creating a mobile-only header, the header on your desktop site will adjust the size to fit mobile devices. This means your menu will shrink down to a more accessible, easier-to-read mobile menu or “hamburger menu” that better suits the mobile device.
You can also customize the background color on the header and the navigation menu items, as well as text color and size. This allows you to keep your brand cohesive throughout your desktop and mobile sites.
Making your website more user-friendly with custom mobile menus will help enhance the user experience and make them more likely to browse your website and convert.
Video is a versatile tool that can help you make a major impact on website visitors, and it is becoming a popular way to quickly deliver messages and engage website visitors.
Being able to attract, engage, and bring visitors to your website is crucial to your company’s success, and with video, you can do just that. Video is a creative way to get noticed and stand out among your competitors while also providing numerous benefits to your website, including:
Drive website traffic– Search engines love new content, including custom videos. When you add new content like a custom video, you will see an uptick in your search engine rankings. Video also allows you to use targeted keywords in the video tags, title, and description to even further your rise in the rankings. You can also boost your video and search engine rankings by adding the video to YouTube and sharing it on social media channels.
Show Off Your Personality– Video is a great way to make your company seem more human. Consider filming your team in action to show your company culture and personality through a customized video.
Create a Stronger Bond– Featuring your employees in your video can help strengthen the bond between customers and your company. People want to buy from someone they feel like they know and trust. By using video to introduce your team, perform product demonstrations, or provide a live delivery of company values, you can get closer to your customers.
For both businesses and clients, setting an appointment time can be difficult. The last thing you want is to make scheduling a hassle, causing a client to lose interest. With online scheduling software, clients can more easily access scheduling an appointment, even after hours when they’ve made their decision to buy.
Having a convenient “Book Now” button on your website will also help increase your lead generation. This convenience motivates prospects to convert and become a client while also helping you build a base of returning customers.
Online scheduling also gives you more control of your schedule and allows your clients better access to your availability. This creates less hassle on both sides and creates an environment where prospects are more likely to become clients.
Offering virtual meetings and appointments provides both your business and the client with numerous benefits. During the first COVID-19 lockdown, many of us saw virtual meetings become a norm in our daily lives. While virtual meetings provide a safe way to do business during the pandemic, they offer a variety of benefits to businesses, including:
Reduce wasted time- Virtual meetings do not require you to book a room or worry about if the space is large enough for all attendees. You also don’t need to coordinate for all employees to be in the office that day. You also cut down the time it takes to get to the meeting room and get everyone settled. With a virtual meeting, everyone can connect to the meeting with little to no hassle.
Shorter, more efficient meetings- People have recognized that virtual meetings can be draining, resulting in many businesses keeping them as short as possible. With shorter meetings, you are able to get to the point and get the job done faster, leaving you more time to focus on other important tasks.
More direct communication- Anyone who has been in a virtual meeting knows that you can’t always tell to who the question or comment is being directed. This has created the need for people to become more explicit in how they communicate. You now need to address people by their name to not only let them know you are speaking to them but also to prevent two people from speaking at the same time. With more direct communication, you can also see who is dominating the discussion, allowing you to create a space where everyone is heard.
Creating an inclusive and accessible website is much more than a website trend. There is a growing need for web design to take the needs of those with disabilities into consideration.
It is crucial for your business to have a website that every visitor can effectively navigate and interact with. While this is an important part of customer service and a great experience on your website, it can also help you increase conversions, improve your SEO, while also helping you engage with a larger audience. Some ways you can improve the accessibility of your website include:
There are a number of other ways to make your website more accessible. Be sure to contact the team at Higher Images to learn more.
Want to get in on the latest web design trends? Contact Higher Images Today!
At Higher Images, our local Pittsburgh website design experts stay up to date on all the latest web design trends for 2022. our team can help you create an accessible, user and mobile-friendly site that will engage visitors and increase your leads. Contact us today to learn more!