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Something spectacular has happened recently in the world of Google: after a year of lying dormant, the Penguin 3.0 update is finally here!  Many people noticed changes in their Google search results. This was very much anticipated since search engine users have been waiting over a year for the Penguin algorithm to be updated.

The Penguin algorithm identifies evidence of what Google shows as “webspam” that it believes does occur on and off of a website. Google then penalizes guilty websites as being “spammy” by reducing their visibility in the search results.  The recent Penguin update is similar to the older versions with its intentions but it has been confirmed to be a major algorithm change, not just an update or data refresh.

Penguin 3.0 was one of the most anticipated algorithm updates in Google’s history.  Google has decided to later release the details on percentages of search results for this new updated algorithm. With the way Penguin works, if someone is hit by the update even if changes were made to prevent bad links even if those changes did what Google wanted, to know for sure the next release is necessary. With that being said, the main point of Penguin 3.0 is to get rid of the unnecessary “spammy” links.

Keep in mind that if this updated algorithm ddoesid not do what it was intended to do, more work will come to prevent losing visibility in search results. Also, if changes were made to a site within the last month or two, it is too late for this update to make a difference. Just look forward to the next!