Artificial Intelligence (AI) is past the point of being a buzzword. It’s a revolutionary technology reshaping industries, challenging rules, and redefining boundaries. As a business owner, staying ahead of the game and understanding these changes is critical to running a successful business. At Higher Images, we’ve always joked that the internet is the Wild West, and more often, it comes down to who has the quicker draw. That’s why we’ve taken the time to research AI and what it means for your business and your marketing strategies.
To better understand AI, let’s take a look at a brief history:
Although many companies have hopped on the AI bandwagon, as you can see, it’s something that has been in the marketing world for years, and a seasoned marketer already has at least some experience working with different types of AI. Google, for instance, has long harnessed AI to enhance its search engine and provide you with the search results many people now use daily. Every Google Ad expert has competed using Google’s AI technology to determine the Ad auctions for placements, keyword terms, and more.
The difference between then and now is that the technology is available for just about anyone to use, catching the interest of the public eye, creating trends, and sparking debate. Regardless of the debates, there are benefits that can give businesses an edge against their competitors. The big question is – can you effectively use it for your marketing?
The best way to effectively utilize AI is to set your expectations and adopt the mindset that AI is a tool. Would you hire a calculator to do your taxes? Probably not. No matter how intelligent the software is, you want to entrust a specialist to make sure that you have accurate information and are utilizing the technology the correct way. For this reason, you’ll need an experienced marketer to understand how to use the tool to its full extent.
A good specialist can use AI to improve your marketing by:
These are some ways we can utilize AI to give you a competitive advantage.
Since Google has been implementing learning technology into its search engine, there are more factors to consider when ranking than ever. This remains true for competitors, keywords, content, and other areas of search engine marketing/optimization. When researching manually, a marketing agent could spend hours researching just one keyword or one geo-target area to figure out the best practices.
If you don’t know about all the functionality, you won’t be able to use it effectively. Also, AI is not 100% accurate and can sound convincing. By trusting AI without being an expert, you end up with inaccurate information.
AI is a broad term and has been around in some industries longer than others. For this reason, there’s not a blanket statement that can be made on how it will impact one specific industry. The best way to learn and understand its impact is to work with someone who is experienced in the subject and understands your business.
For example, an experienced marketing agent can help you understand what the different technologies are and how you can use them to automate your processes. They will ask you questions such as:
Once we have a better understanding of your business and goals, we can formulate a strategy to see what areas AI, or even other technologies, can help your business flourish.
Don’t pack up all your bags and get caught in the AI gold rush. Getting started can be as simple as picking up the phone and dialing a number, specifically 412-203-1996. Our team at Higher Images can assist you in creating a marketing strategy that utilizes not only AI but also the latest technologies in your industry.
What sets us apart is that we view these technologies as tools and rely on real people to get the job done right. Our team consists of experts in the industry, such as graphic designers, virtual marketing officers, content writers, and more. Our team will help you to create a customized plan tailored to meet your needs and offer support for your business.