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Does Your Business Have a Strong Online Presence?

Here at Higher Images, we wanted to take a moment to thank our clients and partners for a fantastic 2011.  As we look forward to 2012, we would like you to do the same.  In developing your business marketing efforts for the New Year, consider the following:

Oftentimes, even with the best efforts, businesses find that they aren’t seeing the traffic that they should.  This can be attributed to many factors, but the most common include:

A Poorly Designed Website

If your site looks dated, is difficult to navigate, or seems “thrown together”, you may be driving away potential customers and sales.  Don’t forget to check your site for grammatical errors as well – typos and poor grammar can indicate a lack of professionalism and pride in your business.

Ensuring that your site is clean, fresh and maintained regularly will encourage visitors to return and spend more time learning about your business and products.

Lack of Fresh, Relevant Content

There is nothing worse, for visitors or search engines, than stagnant website content.  If you have nothing new and exciting to say about your products, services or business, visitors will have no reason to continue visiting your site – or worse yet, no reason to share your site with anyone else.

Difficulty Making Purchases

If you offer a product or service available for purchase on your website, the purchase process should be seamless, secure and give the customer a sense of satisfaction and completion, at the time of purchase.

Utilizing a thank you page, followed by an email will ensure that the customer knows the sale is complete, and has been submitted for processing.

Ignoring Multiple Marketing Channels

Sure, you need a website to get your message and products “out there” for customers to see.  But are you also implementing the social aspect of your business?  Social spaces, such as Facebook, Twitter, YouTube, LinkedIn and Google+ allow you to update current and potential customers on the fly, while also inviting them to engage with you and your business.

When planning for 2012, consider the above.  Take a look at what is currently working for you, and what isn’t – and how you have the ability to change that.  If you have any questions about implementing your 2012 marketing plan, give us a call at 412-203-1996, and we can discuss the many options available to you.

Again, Higher Images thanks each and every one of our clients for a fantastic 2011, and we are looking forward to working with you in 2012.  Happy Holidays!