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02
Feb

SEO Have You Considered a Content Refresh for Your Business? Here’s What You Need to Know.

Every business strives for success and growth. As a business owner, you know the importance of staying current and relevant in your industry. But have you considered how refreshing your content can impact your overall success? In today’s digital age, consumers are constantly bombarded with an overwhelming amount of information online, making it crucial to […]

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05
May

Newsletter Need a Hand Upgrading Your Google Analytics? Higher Images Can Help

Google Analytics is an excellent tool for business, helping you to keep track of customer visits, interactions, and conversions. But it can be difficult to stay on top of all the latest updates and features Google Analytics offers. Google Analytics Upgrades to Look Out For If you’re looking to stay up-to-date with Google Analytics 4, […]

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05
May

Local Search Local Heat Maps are Now Available For Local SEO Clients

With our local SEO, you can now access powerful new tools to help inform your decisions and get the most out of your local search campaigns. Local heat maps are an insightful tool that shows a visual representation of where customers are searching for businesses in your area. By leveraging this data, you can drive […]

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02
Feb

Industry Secrets Analytics 4.0 is Taking Over July 1st. Are You Prepared?

The long-awaited Google Analytics 4.0 is almost here! Starting July 1st, 2023, all new analytics accounts will automatically be upgraded to the GA4 version or Google Analytics 4 property. With this change, there are several significant updates that you need to be aware of and prepare for in order to ensure a smooth transition. How […]

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11
Nov

SEO What’s the most important factor to rank on Google?

If you want to improve your SEO rankings, there are a variety of factors you can focus on. While Google’s factors are ever-changing, the experts at Higher Images have found that quality content, linking (internal and external), and on-page optimization are all consistently important. Important Ranking Factors: Quality Content To boost your rankings, consider investing […]

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11
Nov

SEO Local SEO vs. National SEO

Choosing the right search engine optimization (SEO) plan for your business can be a daunting task. Two of the main options to consider are local SEO and national SEO campaigns. Each method has its own benefits, and there are a number of factors that go into determining which option is best. At Higher Images, we’ve […]

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09
Sep

SEO How the Google Helpful Content will Impact Your Business

What is the Google Helpful Content Update? Over there past several years, Google has been making updates to it’s algorithm to reward websites that provide its users with a satisfying experience. We’ve seen this push time and time again with the E.A.T update, the implementation of featured snippets, and now we’re seeing it again with […]

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05
May

Local Search Difference Between On-page and Off-page Optimization

Search engine optimization (SEO) is a great way for your business to increase leads, improve search engine rankings, and grow your business! To better understand SEO and how it can help your business, you need to understand the various techniques that are used to boost your website. On-Page SEO Techniques The on-page SEO techniques focus […]

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04
Apr

Industry Secrets Google Announces the End of Universal Analytics – What That Means for Your Business

In March, Google announced that they will stop using Universal Analytics next year on July 1, 2023. Important dates to keep in mind: Universal Analytic properties will stop processing new hits on July 1, 2023. Universal Analytics 360 properties will stop processing hits on October 3, 2023. All of the data that have been processed […]

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03
Mar

SEM What is a SERP or Search Engine Results Page?

A Search Engine Results Page or a SERP is a page that is returned after you submit a search query in a search engine such as Google. SERPs are an important part of your marketing strategy because this is where potential customers will find your business when searching for your products or services. In 2021, […]

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04
Apr

SEM What Is SEM?

What Is SEM? Search Engine Marketing or SEM is the portion of search marketing that uses paid tactics to help your website gain more visibility in the SERPs. This strategy will typically include activities that are completed to set up and optimize your ads. Budgeting used for ad placement is also involved in this process. […]

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03
Mar

SEO What is SEO?

SEO, which stands for “search engine optimization,” is a search marketing strategy that utilizes organic tactics to improve your search engine result visibility. When you use SEO for your marketing strategy, you don’t pay for ad placement on the search engine results pages. There are various tactics used to prompt the search engines to show […]

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02
Feb

SEO Google Vicinity Update

Google recently announced that it has rolled out an update to the map pack and local search results. This update began on November 30th and was finished on December 8th. Sterling Sky has named this update “Vicinity,” and it has caused a widespread ranking disruption. It is the largest change to the local algorithm since […]

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01
Jan

Newsletter Developing a Content Strategy for 2022 (and Beyond)

As a business owner who has worked hard to market their business, you’ve likely heard the phrase, “content is king.” Content can boost your business in several ways, including:

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12
Dec

SEM SEM vs. SEO

SEM and SEO are two different approaches to search optimization and are essential to your marketing strategy for increasing website traffic, grabbing your audience’s attention, and growing your business. Without the proper knowledge of the differences between SEM and SEO, search optimization can be difficult to manage for your business. While these terms may sound […]

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07
Jul

Industry Secrets Core Web Vitals: What it Means for Your Small Business

The newest ranking factor with Google’s algorithm, Core Web Vitals

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07
Jul

News Traditional Marketing vs. Digital Marketing

When choosing the best marketing for your company, you may be wondering whether

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05
May

Local Search What is Digital Marketing

As technology continues to evolve, digital marketing is being thrust

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04
Apr

News How Do I Handle Negative Reviews?

Negative reviews from a dissatisfied customer can have a significant impact on your business.

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01
Jan

Industry Secrets Video Marketing and Advertising 4 Cutting Edge Tips for Leveraging Video Content Online

Video has been a compelling form of advertising in the past and remains

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07
Jul

SEO Google Makes Changes That Gets Local Companies Seen Online

As a certified Google Partner, the staff

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10
Oct

Industry Secrets Does Your Website Design Need an Upgrade?

If you have an HTML-based website, you may be well aware of the difficulty

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07
Jul

SEO Local Search Changes With Google Carousel

A few weeks ago, Google released the Knowledge Graph Carousel.

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