Over the past 15 years, Higher Images has built a marketing console that has put in place the processes, systems and accountabilities allowing for continual change with client data, digital data, and the efficiencies for sustainable operations. Over the past five years, we’ve worked toward continuous improvement in refining these areas.
Higher Images is on a journey in an ongoing pursuit toward excellence. As a recent applicant for The Malcolm Baldrige National Quality Award, “the application process itself has provided a tremendous opportunity toward strategic planning to focus on continuous improvement across all areas,” President Bryan Thornberg said. The award is the highest level of national recognition for performance excellence that an organization can receive.
As a team, the company continually works toward refining our structure and improving overall performance with the primary focus on our clients. “Going through the application process has provided the foresight and commitment to continually improve and build our processes, systems, and accountabilities,” Thornberg said.
Google’s New Mobile-Friendly Update Affects your Website
Google’s changing the rules again! In order to stay on top of Google search results and ahead of your competitors, it’s crucial to be up to date on Google’s new mobile-friendly changes. Several times a year Google makes updates, and this is one of the biggest updates yet.
Starting April 21
Google will start giving higher rankings to those with mobile-friendly websites and will be penalizing those without. This means that if someone is searching for something on their phone, sites that are optimized for the mobile user will rank higher than sites that are not. Google reports that 94 percent of mobile users in America use their phones to search for information. Zineb Ait Bahajji from Google’s Webmasters Trends team said the impact of this update with have an even bigger impact than the Google Panda and Penguin updates. For more information, go here for details on the changes.
Making sure your website is mobile-friendly is more important than ever.
Take the Google Test to see if your site has a mobile-friendly design.
Freshen-Up Your Website for Spring
Having a responsive website design, coded to adapt to all screen sizes regardless of whether a visitor is using a mobile device or a desktop computer, will give your business a competitive edge. Most importantly, a higher ranking will direct more traffic your way. Call us if you have questions or need help making changes for Google’s new rules 412-203-1996.
doesn’t mean you need to completely overhaul your website every year but updating content, images, and call to actions every few months are great ways to stay current and keep your visitors engaged. Looking for inspiration on how to accomplish this? For eight ways to freshen up your website for Spring check out this blog.
Harmon Shares Digital Marketing Expertise with RMU Students
Higher Images’ Vice President Daniel Harmon is in demand these days for his expertise in the ever-changing digital marketing sector. This time he’s teaching college students about the real world use of digital marketing, including websites, SEO, PPC, and digital PR. As an expert in the industry, Harmon this week graciously shared his invaluable knowledge with students studying advertising at Robert Morris University.
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