How Often Should You Redesign Your Website? A Look into Business Data. News

Keeping your company’s website modern, mobile-friendly, and up to date is crucial. Technology is always changing, which can lead to your website becoming outdated quickly. To ensure you show growth and stability in your industry, it is typically recommended that you adopt and embrace new technology with a website redesign every 2-3 years.
While this is a general timeline many companies follow, there are cases where your website may need to be redesigned sooner than the 2-3-year timeframe.

Your website isn’t mobile-friendly.

In today’s world, where most people have a mobile device, having a mobile-friendly website is crucial to ensure that you are accessible to all customers. You want to make sure that your website can function well on all technologies, including different browsers, screen sizes, and devices.
Many of your visitors are coming from mobile devices, and Google is also emphasizing mobile, so if your website is not mobile-friendly, it is time for a redesign.

Your website is no longer working for you.

The purpose of your website is to support your company on the internet by creating traffic and generating leads. Every company should be receiving meaningful business results from their website. If you’ve noticed a drop in website traffic and a lack of leads, a redesign can improve the look of your website, your SEO, and the content of your site, which can increase site traffic, paying customers, and sales.

The website no longer represents your business.

Maybe you have revamped your brand, updated your business model, your offerings, your priorities, or your message. No matter what changes you have made, if your website does not reflect these changes, your new goals or changes in thinking are not reaching your customers. A Redesign can help align your website with your new business model.

Your Site Has Outdated Plugins and Features

When your website was originally built, it probably used the latest and greatest technology to show off your work or products. As time goes on, computers get faster, browsers get updated and newer and better ways to display your products are built. You can tell if your media is dated if the images show up incorrectly or poorly on the new browser or are completely broken. Instead of just updating each plugin or gallery, it may make sense to just completely redesign the site for optimal use.

Ready for a Website Redesign?

The best way to determine if you need website design services to make your site more attractive and effective is to know your business and your goals inside and out. If you need help determining the best course of action, we can help! At Higher Images, our experienced team of website designers and developers can help you update your site with the modern look and functionality you need to thrive. Contact Higher Images today to learn more.

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Bryan Thornberg

Owner, Chief Marketing Officer at Higher Images Inc

Bryan Thornberg founded Higher Images. 22 years ago. As Owner and Chief Marketing Officer, he leads his team in all digital projects, consultations, development, marketing, public relations, sales, analytics, account management, and product support.

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