A “conversion” is a commonly-used term in web development and design. It means that you’re getting site visitors to act upon a particular goal or goals that you’ve set, such as filling out a contact form. Using graphic design elements to increase website conversions and leads on your website drives the Higher Images’ web design process, because sites that are designed around conversion principles are twice as likely to increase their sales.
Even 7-8 years ago, web design was completely different, with few elements included to direct a user’s visit through a site. Now, with millions of websites vying for people’s attention, leading people through the sales funnel has become the number one goal of many companies.
Conversion points in modern web design include:
- Calling your store
- Getting directions to your place
- Filling out a short form to get more information
- Watching product videos
- Downloading a menu
- Reading a new blog
- Using a “chat now” button to ask questions
- Following your social media accounts
- Starting a free trial
Graphic design – using colors, white space, images, and graphics – leads people to conversion points so that they can easily find product information, prices, and specials. The longer someone is on your site, the more likely they are to gather enough information to make a buying decision. A site that uses these kinds of conversion points was designed very carefully to produce leads and boost sales.
If you’d like to learn more about how graphic design boosts sales on your company’s website, we’d love to help. Contact Higher Images today.