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Become a Recognized Industry Expert

Media Coverage gives power to your voice and puts you as an expert in your industry. At Higher Images, we can help provide you with credible sources, such as journalists, newspapers, online blogs, TV, and more to help get your message out there.

Benefits of Media Coverage

  • Increases Your Businesses Credibility and Confidence

  • Differentiates You from Your Competitors

  • Enhances Search Engine Optimization

  • Spread Your Message to a Large Audience

How Higher Images Can Help

  • Digital and Traditional Media Outlets

  • Analytics and Monitoring of Coverage

  • Custom Content Creation and Implementation

  • Payment Plans and Financing Options

Build a Name Consumers Remember

What is Media Coverage?

Media coverage includes broad-based coverage, including newspapers, magazines, TV, and radio. Most PR programs are centered around media coverage, for several reasons. First, the more the media writes, talks about, or shares your news, the more people will see it, learn about it, and take the actions that you want them to take. Furthermore, media coverage provides legitimacy to businesses, whether they are large or small, newly minted or have been serving customers for generations.

Positive Coverage For Your Business

The Higher Images public relations department works to provide positive media coverage for companies in several ways:

  • Writing and distributing targeted press releases to local, regional, and national outlets
  • Crafting feature stories for websites, blogs, and industry magazines
  • Writing letters to the editor and opinion pieces
  • Securing TV, radio, online, and print interviews
  • Securing guest spots for business owners on news and community shows

Placed coverage, or coverage that is usually paid for, is also a part of the positive coverage businesses can generate.

Media Strategy Plan

Your media coverage strategy will depend on your business goals, budget, and audience. Reasons for garnering media coverage may include bringing more foot traffic into your store, announcing a sale, contest, grand opening; a new product release; becoming a charity partner, or hiring a new employee.

Enhances Your Other Marketing Efforts

Media coverage has the added bonus of generating better SEO for your business. Higher Images can track and measure coverage through news reports and see how it translates to website traffic, conversions, and online purchases.

Common Branding Questions

When you have questions on branding, our expert team knows the answers. See some of our commonly asked questions here. Still have more questions? Contact us for a consultation!

Branding, Design, & P.R.

Design focuses on the visual aspects where branding goes beyond visuals to create a consistent presence that people will know and recognize.

Creating a brand helps build your reputation and increase customer loyalty. Good branding sets your business apart from the competition, giving you the edge.

Eye-catching design that is consistent with your branding will help potential new customers recognize. This will increase your other marketing efforts and customer loyalty. When paired with PR, it will help build your reputation, making you one of the top service providers in your industry.

Let's Talk about Your Business

Meet with one of our experienced Digital Marketing Consultants to learn about how Higher Images can help your business:
  • Generate more leads and Sales
  • Improve website conversions
  • Expand Your Brand Awarenes

Schedule a Free Consultation –
Get a Customized Marketing Plan

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