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The Importance of Link Building in SEO

Link building is an integral part of any good SEO plan. Here’s a quick lesson: SEO comes in two forms: onsite and offsite. Onsite SEO includes anything that you and your SEO team does to optimize your site for Google, Yahoo, or Bing. Offsite is anything that affects your site but happens off your site. That includes reputation management (online reviews), social media, and link building.

Link building is the process that Higher Images’ SEO professionals use to have other sites on the Web link to the pages that are on your website. Search engines like Google, Bing, and Yahoo make link building one of the main factors that determine where your site will land when someone searches for something on the Internet. There’s a huge difference between showing up on the first page of a search and showing up on the second, so link building is important.

Link building tells Google how popular your page is. If other sites are linking to your site, Google will assume it must be a high-quality website with great content, and rank it higher in searches. Sounds good, right? Now the question becomes: How do you build high-quality links and improve your link profile? The answer: You have to have great content that people want to link to, and you need reviews from customers who want to tell others about your products or business.

What Does Link Building Help Customers Find Your Business?

Higher Images can create a strong link building process for your site and ensure that your site is popular and engaging by Google’s standards. Give us a call to learn more how our SEO team can help you.