Social Media is Changing. Again.
We are all aware of the importance of interacting with your current and potential customers through social media. But, there are also downsides. As you probably know, Facebook has implemented the “Timeline” look for fan
Running 851 pixels wide by 315 pixels high, it is undoubtedly your first – and easiest – opportunity to make an impression on visitors; use it wisely. The most noticeable change is the cover photo – you know, the giant picture that is the first thing you see when you land on a fan page. It’s a huge piece of real estate, and the most important piece of real estate in in your Facebook and social media efforts.
Also, Facebook has now shared the “rules” for the cover photo, and they seemingly negate all that is good about owning the valuable piece of real estate on your page:
- No information about purchasing.
- No contact information. At all. No phone numbers, no website information, no email addresses.
- No types of Facebook action requests. No more arrows pointing to the “Like Us” button. No “Like Us” to learn more.
In other words, you may include how many calls to action? None. Zero. All Facebook Action Requests and Calls to Action in general are banned.