Small businesses usually feel squeezed as they ramp up or try to grab a bigger piece of the customer pie. They’re often competing with larger businesses that have more money to spend on staffing, advertising, and product development.
If your small business uses a website and social media to sell your products or services, you’re already adopted a budget-friendly form of marketing and advertising that doesn’t require a storefront. If you use SEO, or Search Engine Optimization, as an additional resource, you can help level the playing field by increasing the web traffic that’s coming to your site and bring the right customers (people who want just what you sell) to your corner of the internet.
When you’re looking to buy something, where do you usually go? Most likely, you grab your phone or tablet, or maybe sit down at your computer, and start researching it online. Think about your most recent searches. Did you click on the results from the first page? You probably did. Did you move onto the next page? You probably didn’t. Most people stick with the 8-10 results that first show up on Google, Bing, or Yahoo. If you want to bring people to your website, you should be on the first page, as high up the page as possible.
You’ve likely Googled a product that you sell to see what company is ranking first, second, and third. Those companies are employing quality SEO practices, and they’re being rewarded with first-page results. High-quality SEO requires a myriad of tools plus experienced search engine optimization professionals to ensure that your rankings move up and stay there.
Higher Images’ SEO department has helped thousands of small business create a foothold and then quickly climb up and over larger businesses using quality SEO practices. We’ll look at your current site (or build you a new site), review your competitors, and determine what keywords and content should be incorporated. Once your SEO program begins, we give you the tools that you need to track your rankings, and we schedule bi-monthly meetings with each SEO client to review results and talk about the direction of your business. Call or contact Higher Images’ SEO department today to increase your sales through search engine optimization.