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“Bootylicious” was dominating the airwaves , Rush Hour 2 was battling American Pie 2 for box office (if not artistic) greatness and the US was more concerned about stem cells than homeland security. It was August in 2001, and just because the Internet bubble had already burst, the internet itself was still going strong. With a full six years of technological growth and consumer adoption, how has the internet changed?

A lot.

We’ve been tracking internet activity for a while. Long enough, in fact, to look back now and find some really cool stuff. The table below shows the largest 50 sites circa August 2001, based on monthly attention. More importantly, it also shows how that attention share has shifted since.

Biggest Losers

  • filesharing site falls completely off the radar? Who’da thunk it?
  • Kids have short attention spans. Despite being more colorful than radioactive skittles, Flowgo’s “cute” media could not compete with Myspace’s glitter templates
  • Downloadable games? Sure…but not when the same thing can be played in a browser, and for free.
  • You can’t spell AWOL without AOL.