Why Use Paid Search?
You’ve probably heard people talking about paid search. This form of digital advertising is a tool that companies can use to bring more customers to their site, driving up their traffic and click-through rates, as well as improving their SEO. Paid search includes PPC (pay-per-click) ads, search ads, and display ads. This advertising is seen on your computer and mobile devices. With your ad right in front of your potential customers, you’re providing an easy way to for people to access your website and products.
What Are the Benefits of Paid Search?
Paid search is the new yellow pages. If you want people to find your business at the point of need, you have to be where they are looking for you—and that’s online. Paid search gets you in front of your prospective customers almost immediately and lets you tell your story in different ways. You can also find out quickly what is and isn’t working and then make adjustments.M
The old saying in marketing is, “We know that half of our marketing programs are working, we just don’t know which half.” With a properly implemented search campaign, there is no mystery. You will know if something is or isn’t working in a few days. For companies that are carefully watching how effective their advertising dollars are, paid search can provide answers quickly.
Higher Images is a certified Google Partner in paid search advertising, which means that we have studied Google products and passed certification exams that allow us to develop and implement advertising programs that deliver results. Our employees are ready to help you reap the benefits of paid search, so give us a call today.
Morgan Cushey writes SEO articles for clients who want to enhance their online authority and see their Google Rankings rise. She has written entertaining and informative SEO-focused articles across a wide range of industries, from dentistry and landscaping to tourism and pest control, giving her a comprehensive knowledge on a variety of subjects. Morgan has a Bachelor of Arts Degree in Journalism with a minor in political science from California University of Pennsylvania. She has been a lifelong writer and has extensive experience in many styles of writing, from SEO-focused articles and PR to non-fiction and feature news articles written for local newspapers. Morgan lives in Monongahela, PA, with her fiancé Aaron, where she spends her free time reading or snuggling with her two dogs, Biscuit and Ellie.
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