FAQs | Higher Images Inc

11
Nov

How Can My Business Show Up on Google Maps?

To help your business show up on Google maps, it is important to make sure your Google My Business listing is complete. Having strong Google reviews is another factor that will help you show up as well as adding photos and videos to your listing. You also want to make sure you select the correct […]

11
Nov

What is Google My Business (GMB)?

Google My Business (GMB) is a webpage that Google offers to local businesses. This is where you can put your company information on Google +, Google Maps, Google Search, and other Google features.

11
Nov

How Long Does It Take to for a Site to Rank on Google?

The short answer is it depends. You can longer launch a site, optimize your title tags and start ranking within a few weeks. Google ranks relevant sites that have built authority with their content and other SEO efforts, so it takes time for a site to perform organically. Typically, it can take anywhere from six […]

11
Nov

What Are the Most Important Google Ranking Factors?

Google confirmed in 2016 the three top ranking factors to be RankBrain, content, and links. This means you need to optimize your website by creating amazing content that other websites want to link to and content that Google understands to be the best result for any given search query. Other studies have done a more […]

11
Nov

Can Anyone Guarantee 1st Page Rankings for My Business?

No, steer clear of anyone who guarantees this. SEO is a complex process with many variables outside of your control, so it is not possible to ensure first-page rankings. Variables such as the Google algorithm changes and competitor budgets and strategies are not in your control and affect page rankings.

11
Nov

What is “Black Hat” SEO?

Black Hat SEO is a set of aggressive SE strategies that do not follow the search engine guidelines and typically ignore the user experience.

11
Nov

What Is the Difference Between On-Page SEO and Technical SEO?

On-page SEO works with your page’s content, title tag and meta tag optimization, image optimization, internal linking, and the like. On-page SEO essentially covers the page elements that are visible to users. Technical SEO focuses on how Google crawls and indexes your website. This type of SEO focuses on site speed, structured data, XML sitemaps, […]

11
Nov

What is a Google Penalty?

Google penalties websites that violate their webmaster guidelines. These are manual action penalties and algorithmic penalties/adjustments. The adjustments are not a penalty but are the result of the site’s ranking change caused by the algorithm filtering the site caused by identification of manipulation. Manual actions are Google penalties that are the result of a real […]

11
Nov

What Has Caused My Organic Traffic to Drop?

Before you can determine why you need to determine whether this drop was gradual or sudden, a sudden drop could be due to your website having noindex tags accidentally added. When sites are moved from a test environment to a live site, the developers sometimes forget to remove them. If they were left on the […]

11
Nov

Where Can I Find the Keywords That People Are Searching for To Find Companies Like Mine?

When starting your SEO strategy, you need to gather information on what people search for on Google to find companies like yours. Google’s Keyword Planner is an excellent tool for this. You load the tool and enter in a term that your think searchers are using to find your company. This will provide you with […]

11
Nov

What are Citations and how do they help?

Citations are defined as mentions of your business name, address, and phone number on other web pages (NAP). Citations from well-established and well-indexed portals (i.e., Superpages.com) help increase the degree of certainty the search engines have about your business’s contact information and categorization. This in turn helps increase rankings.

11
Nov

How long should I expect to see results from SEO?

There are many factors that affect this. For instance, if you have a brand new domain name and website, it may take a little longer. Rebranding is also an element that will affect the result time. SEO is an ongoing process, but feel free to discuss your specific situation with our experts to find out […]

11
Nov

How can you effectively measure results from web marketing?

There are various tools and products out there to measure overall results, but in general, here are some of the following metrics from analytics that truly represent your marketing efforts: Total visits or sessions New visits or sessions Total conversions or leads Cost per conversion or lead Bounce Rate (the percentage of visitors to a […]

11
Nov

How does having a Google My Business Page (Google Plus) help my online marketing?

Creating a Google My Business Page is not only a way to manage your online presence with Google, but it also improves your search engine rankings. It is a great tool for collaboration, getting your message out to the right audience, obtaining reviews, promoting brand awareness, and acquiring new customers.

11
Nov

How do blog articles improve my SEO?

Putting up relevant, keyword-rich content that engages the reader is favored by Google because it sees the content as current, fresh, and helpful. A good article not only helps with rankings from a search engine point of view, but it can increase user interaction (linking to other sources, watching a video) which also helps with […]

11
Nov

What is the difference between SEO and PPC (Paid Search)?

SEO is the strategy used to list sites on the main search engine through natural or organic rankings. There is no cost accrued when clicked on the listing like there is in paid search. Paid Search, or Pay-per-click (PPC) or Cost-per-click (CPC) is a process of gaining website traffic by bidding on keywords to have […]

11
Nov

Why do I need SEO?

It comes down to this simple metaphor. You can build a beautiful house in the woods, but without a road leading to it, nobody will ever know you are there. The same thing goes with your website presence; you can have a beautiful website, but without people (traffic), no one is going to find you. […]

11
Nov

What is SEO?

Search engine optimization or SEO refers to the techniques and tactics used to improve the search engine results page (SERP) and visibility across the web. It is the process of getting traffic from organic (free, natural) search results to increase the number of visitors to a website.

11
Nov

How do I know if internet marketing is right for me?

The old school methods of marketing just are not as effective anymore. If you are not found online somehow, chances are you will not be found at all. Sure the flyers, brochures, and word of mouth are still effective, but it is all about online presence through various channels in today’s business atmosphere. Being found […]

11
Nov

Why do I need to have a mobile friendly / responsive web design now?

Google has once again updated its algorithm, stating that all websites should have a mobile friendly/responsive design (web pages adapt by responding to the device shown on). An example is when you view a website on a desktop, and then you can view it on a mobile device the same way because the window adjusts […]

11
Nov

How Do I Make My Website ADA Compliant?

We’ll work with you to find a solution or integration to make your website accessible to every user. Since each business is different, we’ll meet with you to create a strategy that is best for your business.

11
Nov

What Does ADA Stand For?

ADA stands for the Americans with Disabilities Act of 1990

11
Nov

Do I Need ADA Compliance?

ADA Compliance is recommended to ensure all your users have a good user experience.

11
Nov

When Can I Start Using Visitor ID?

As soon as the code is enabled on your website, we’ll be able to start tracking your website visitors.

11
Nov

Can I Track All My Visitors?

Depending on your level of Visitor ID we can track a majority, but not all, of visitors or businesses.

11
Nov

How Does Visitor ID Work

We can send you the code or implement the code on your website for you. Once the code is on your website, we’ll be able to start tracking your visitors.

11
Nov

Why do I Need an Event Website?

With an event website, you open the door to many potential attendees who may be searching for events like yours through Google. You can also gain insightful event analytics that will provide you with valuable audience demographics and an in-depth look at your event analytics. An event website also gives you the opportunity to create […]

11
Nov

How Can Digital HI Help My Business?

Increase sales using real-time results. Digital HI has changed how business owners track and view marketing efforts. With the level of accountability and simplicity that Digital HI offers, business owners can now view results and then decide how to improve customer service, products, or marketing. The control that you now have will propel you towards […]

11
Nov

What is Digital HI™ Technology?

Digital HI™ Technology is an online platform that brings together multiple technologies in one easy-to use marketing console. It provides our clients direct results on their marketing and advertising campaigns. Our clients use Digital HI™ Technology to: Increase their online presence for their local product or service Improve Search Engine Optimization for their business Track […]

10
Oct

Who needs an SML?

An SML includes a complete mobile website for those companies that do not yet have a responsive website, a built-in blog system, social media integration, a restaurant menu system, an online gallery, a document library, reviews and testimonials, a coupon management system, call recording options, and a text message system.

10
Oct

How does an SML offer accountability?

Like other Digital HI Technology products, it offers accountability through detailed traffic and conversion statistics.

10
Oct

How Does an SML work to help my business?

Using the major search engines, businesses are placed high in the search results for the most common search terms that people use. Search Magnet Local site advertising is targeted very precisely to the search terms and location provided by the user.

10
Oct

How Are Rocket Websitez Personalized?

There are a wide range of templates to choose from to meet your needs. In addition, there are personalized options and multiple widgets to help ensure you get the functionality you need for your company’s website. Our expert team can help you design a great looking website!

10
Oct

How Long Does It Take to Build a Website?

It will depend on various factors, including the type of website, number of pages, functionality, and more. To get a more precise timeline, speak with one of our marketing experts.

10
Oct

What is Programmatic Display Advertising?

This is a type of advertising that relies on artificial intelligence and machine learning to purchase advertising in real-time. This allows for better and quicker targeting since the ads are purchased on a per-case basis. This means that only visitors within your target audience are subjected to the ad.

10
Oct

Does My Business Need a Website?

Having a website allows your business to compete online and explore the vast marketing avenues of the digital world. It also helps build brand awareness and credibility with your customers.

10
Oct

What is Geofencing and Ad Lift?

Our geofence technology allows us to customize your audiences through custom targeting map locations with pinpoint precision. This allows you to target customers who have been to your location before, have attended a specific event at a specific time, have recently visited your competitors, or who have visited a specific location such a s a […]

09
Sep

What are the Benefits of Traditional Marketing?

It makes a great impact and is easy to comprehend. Whether you choose visually stunning outdoor advertising such as a billboard or bus wrap, or a commercial that pulls on the heartstrings, these are common parts of the consumer’s daily life. These marketing tools are easy for people to understand and provide entertainment value. Provides […]

09
Sep

What’s The Difference Between Traditional and Digital Marketing?

The main difference between traditional marketing and digital marketing is the channels they use to deliver marketing communication. Traditional marketing uses channels such as newspapers or magazines, whereas digital marketing utilizes channels such as a website or social media to deliver marketing messages. While traditional marketing may seem like a thing of the past, it still holds […]

09
Sep

Where will my PPC Ads Appear?

PPC ads can appear across the internet, typically on search results, social media, and third-party websites. When it comes to online advertising, many businesses focus their display ads on specific platforms such as Google, Facebook, YouTube, LinkedIn, Twitter, etc.

09
Sep

What is a Management Fee?

A management fee is a fee paid by a client for the management of their PPC campaigns. Our PPC experts work diligently to get the maximum results from your campaign by refining and improving your ad strategy day in and day out.

09
Sep

What is Traditional Marketing

Traditional Marketing focuses on reaching audiences offline, such as print, direct mail, and other avenues. Before the development of the internet in the 1990s, traditional marketing was mainly the only type of marketing used by companies to grow their brand and advertise their products and services. Traditional marketing is still a valuable part of the […]

09
Sep

What’s the difference between SEM and SEO?

Search Engine Marketing (SEM) is focused on increasing website traffic and visibility by utilizing paid search methods. Search Engine Optimization (SEO) is focused on optimizing the business’s website to increase traffic through organic search results. Although there are differences between SEM and SEO, a good marketing strategy will use a combination of methods to increase […]

09
Sep

How Does PPC Advertising Work?

PPC advertising stands for pay-per-click, which means that businesses pay each time their ad is clicked on. PPC works as a “pay-to-play” bidding platform that provides an incentive to businesses who are willing to pay more and dedicate their time to better ad placement and performance.

09
Sep

What is PPC Advertising?

PPC or pay-per-click advertising is a paid online advertising strategy that allows you to place ads for your business across the internet. Ads can include images, text, and video to help promote your message. These ads allow you to promote your business on websites, social media platforms, and search engine results.

09
Sep

How Do Design, Branding, and P.R. Worth Together?

Eye-catching design that is consistent with your branding will help potential new customers recognize. This will increase your other marketing efforts and customer loyalty. When paired with PR, it will help build your reputation, making you one of the top service providers in your industry.

09
Sep

Do I Need Branding?

Creating a brand helps build your reputation and increase customer loyalty. Good branding sets your business apart from the competition, giving you the edge.

09
Sep

What’s the difference between Design and Branding?

Design focuses on the visual aspects where branding goes beyond visuals to create a consistent presence that people will know and recognize.

09
Sep

What does a Digital Marketer Do?

An excellent digital marketing company will work with you to recommend and implement the right services for your industry. As a result, you should see an increase in traffic and leads to your business.

09
Sep

What is Digital Marketing?

Digital Marketing focuses on advertising through virtual channels such as search engines, social media, emails, and other digital media outlets. Types of digital marketing solutions include SEO, paid search, newsletters, website design, and more!

In need of digital marketing services?

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