Mobile use has grown so much, so quickly, that now a majority of the online traffic a business receives is more likely to come from a tablet or smart phone than through a desktop. Despite this, just 1 in 4 small businesses have a mobile app, though within the next few years, at least half plan to develop and launch an app. So, there’s no better time to get started.
Mobile apps are multi-faceted. Every day, your customers use them to perform a variety of tasks, including reading news, sharing videos, scheduling appointments, calling your main number or customer service line, paying bills, monitoring the weather, creating shopping lists, and editing pictures.
Increase Your Sales and Leads
People have their phones with them for the majority of their day. You can use your mobile app to incorporate dynamic content that allows customers to quickly contact you with one-touch calling, make mobile reservations, or order food from your menu. This convenience makes customers more likely to make a purchase or contact your business.
Build Relationships and Stay Connected
When you offer a mobile app to customers, you can collect user information, expand your loyalty program, monitor feedback, and even integrate third party features such as social media platforms. You can also send users push notifications, alerting them about sales, specials, or events happening at your business. This can help keep your brand out there and keep customers engaged.
Create a Custom Tool to Engage Customers
With a mobile application, you can tailor it to your specific industry or audience to effectively communicate your brand’s message. By customizing your mobile app with features such as custom multimedia like video, music, or even podcasts, you can create an industry-specific tool to better engage your customers.
Mobile Applications for Your Digital Marketing Strategy
At Higher Images, we can help you develop a customized mobile application that is perfectly aligned with your business and marketing goals to help you keep customers engaged. Contact us today to learn more about adding a mobile app to your marketing strategy.