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Generate Leads Through Pittsburgh Based

PPC Management Services

PPC or Pay-Per Click advertising is traditionally one of the best advertising investments you can make online. Paid Search marketing is an effective marketing strategy that creates a direct channel to connect people searching for your products or services and your website.

Benefits of Local Search Marketing Management

  • Well Targeted Ads that Deliver Your Message Quickly

  • Bottom Of The Sales Funnel Prospects

  • Directly Work With The Team in The Pittsburgh Office

  • Directly Compete With Competitors

How Higher Images Can Help

  • Custom PPC Campaigns for Your Business

  • Assigned Certified Google Rep Who Knows Pittsburgh

  • Measurable Results and Monthly Reporting

  • Routine Meetings and Status Updates

Case Studies

We have real results that show how we can help your business grow over time. These results include increases in calls, form submissions, and more!

Website design for King Orthodontics | Website King Orthodontics

Dental Practice

64.20% Increase in Request Appointment Form Submissions

For over 30 years, our dental practice client has helped children and adults achieve the confident smiles that they have been dreaming about. From the beginning of our relationship and over the past 9 years, Higher Images has helped this client improve from a website that received a few hundred visitors to now over 80,000 web visitors per year. We are proud to say that we have helped this client grow to be among the top 1% of Invisalign providers in the United States of America as of 2020. Some of the highlights we can hang our hats on include:

  • 64.20% Increase in Request an Appointment Form Submissions in 2020 vs. 2019
  • 646 Total Website Form Submissions in 2020 vs 502 in 2019 (29% increase year over year)
  • 645 Mobile “Click to Call” phone calls from website in 2020
  • Every year since 2015 have experience a 10%+ increase in Website Traffic
Website design for Patete Kitchen and Bath | Website Patete Kitchen and Bath

Kitchen and Bath Design Client

531 Total SEM Website Conversions in 2020

For over 58 years, our Kitchen & Bath Design Client has delivered the creative and professional services required by homeowners in Pittsburgh and nearby areas to help them realize their dream bathroom or kitchen. Our relationship with the client has helped solidify their online visibility and reach their goals of improving online visibility and increasing sales. Some of our highlights include:

  • 704 Total Website Form Submissions in 2020 (vs. 524 in 2019 = 34% increase)
  • 531 Total SEM Website Conversions in 2020 (Forms, request driving directions to showroom, Mobile “Click to Call” phone calls)
  • $55.84 average cost per website conversion
  • 46.67% improvement in 2020 vs 2019
Website design for Blue Chip Pest Control | Website Blue Chip Pest Control

Pest Control Client

1,176 Mobile “Click to Call” Phone Calls Generated

Our Pest Control client has been serving St. Louis families for generations. We are proud to say that our 10-year relationship with the client has helped build them to one of the top 100 largest Pest Control Companies in the United States of America. Some of the highlights we can hang our hats on include:

  • 2020 Year over year 11% increase in Organic Website Traffic Alone
  • 1,176 Mobile “Click to Call” Phone Calls Generated (2020)
  • 959 “Schedule Service” Form completions through website (2020)

Pittsburgh SEM Services

We have a variety of search engine marketing solutions that can help increase traffic and leads to your business. All of these can be tailored for the local Pittsburgh Market and beyond. Schedule a marketing audit today for a customized plan to see what would work best for your business.

Services

As a full-service marketing agency, we can provide you anything from search engine marketing to traditional marketing services. See our services here and contact us to see how we can help you!

Advertising on Facebook and on Google Ads in Pittsburgh

Search engine marketing can take place across multiple platforms including search engines, social media, and more. See some the most common PPC campaign options here:


Google Ads Management in Pittsburgh

Google Ads is an effective paid search advertising platform that delivers new customers to your site, increasing your site traffic and sales. When potential customers enter search terms in Google, your ad pops up at the top or bottom of the search page, offering a link right to your website.

It is a flexible advertising tool for Pittsburgh businesses. It can target people who are looking for specific products or services. It can be targeted by neighborhood, or side of the river or in a radius of your location. This precise targeting gives you a better ROI and specific data about who your online customers are.

Higher Images paid search staff has earned Google certifications to ensure that we are running your campaign effectively and help you with targeting, keyword choice, budget allocation, and more. Our experience in paid search has taught us to implement strategies that will meet your goals, and our local knowledge will give us the advantage when setting up your campaign to maximize your results.

Remarketing

If a potential customer has spent a few hours researching products and doesn't remember exactly where they've visited, you could lose a sale. We all know how easy it is to get lost after a session of browsing on your computer or phone. Using online advertising, remarketing reminds your website visitors what products they are interested in purchasing.

Higher Images works with you to create ads that set you apart and remind customers to return for products or services. Our campaigns work across several platforms, including websites, social media sites, and apps, to ensure you are in front of where people are searching.

Facebook Ads Management

Facebook is an affordable marketing strategy that allows you to share basic business information, pictures, and videos of your services or products. It also provides you with a way to talk to your existing customers while also reaching your target audience. A Facebook business profile allows you to raise brand awareness, direct traffic to your websites, and promote your business.

Facebook ads can be very beneficial for most Pittsburgh businesses, but it can become a time-consuming game of trial and error without an effective strategy and budget. To save yourself time and hassle, it is best to work with the social media specialists at Higher Images to help you engage your customers, generate interest in your services and products, and then measure your results to adjust your ads accordingly.

Pittsburgh Display Ad Management

Display ads and retargeting are both great ways to improve the effectiveness of your PPC campaign. Display ads can be used on their own, or they can be paired with your current online or traditional advertising campaigns. Display ads can be used to put your name and message in front of your target audience every day.
With our Webtracker technology, you can target your ideal audience in Pittsburgh and beyond and serve your ads directly to them. We can help you identify prospects in real-time based on their location, buying habits, and interests. We will work with you to build a database of these prospects and serve expertly crafted ads about your business directly to them in real-time.
Bing Ad Management in Pittsburgh

The cost per click (CPM) for Bing Ads is often much lower than Google, allowing businesses to generate a much greater return on their advertising investment. Google is the king of search engines and has a higher search volume, which means that the advertising it sells is very competitive. However, utilizing another ad network will allow your company to experiment with additional keywords and phrases that will generate a different return on your investment.

Like Google, campaigns in Bing can be targeted to languages, locations, day of the week, time of day, and remarketing. With Bing’s paid search options, you can also create more sophisticated campaigns that revolve around time zones, keywords, conversion tracking, and ad bidding.

Pittsburgh PPC Management and Facebook Ads Management FAQ

When you have questions on SEM, our expert team knows the answers. See some of our commonly asked questions here. Still have more questions? Contact us for a consultation!

Pittsburgh SEM

PPC or pay-per-click advertising is a paid online advertising strategy that allows you to place ads for your business across the internet. Ads can include images, text, and video to help promote your message. These ads allow you to promote your business on websites, social media platforms, and search engine results.

Search Engine Marketing (SEM) is focused on increasing website traffic and visibility by utilizing paid search methods. Search Engine Optimization (SEO) is focused on optimizing the business’s website to increase traffic through organic search results. Although there are differences between SEM and SEO, a good marketing strategy will use a combination of methods to increase website conversions.

PPC or pay-per-click advertising is a paid online advertising strategy that allows you to place ads for your business across the internet. Ads can include images, text, and video to help promote your message. These ads allow you to promote your business on websites, social media platforms, and search engine results.

Higher Images is a Google Certified Partner based in Pittsburgh and has been here for over 22 years. Many of our clients prefer in-person interaction and we are able to meet with our clients in that manner.

Google, Facebook and Microsoft make it possible to target your ads by city name, by zip code or within a radius of a given address. So yes, it is possible to target only your favorite Pittsburgh Neighborhood.

The team here at Higher Images will make a recommendation based on geography, competition and search volume, but ultimately with PPC ads, the budget is up to you. the minimum budget that we manage is $600 per month plus Managment fees

Learn From Our Experts

Our team is constantly researching, staying educated on current practices,
and providing you with the latest in the industry.

12
December

News Higher Images Wins 2023 Best Places to Work in Western Pennsylvania

Higher Images is proud to announce that we have taken the top spot for the Best Places to Work in the Small Business Category for 2023. This marks the first time we have taken first place in our category, and we are extremely honored to receive this recognition. A Culture of Excellence At Higher Images, […]

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10
October

Industry Secrets Marketing and AI: What You Need to Know

Artificial Intelligence (AI) is past the point of being a buzzword. It’s a revolutionary technology reshaping industries, challenging rules, and redefining boundaries. As a business owner, staying ahead of the game and understanding these changes is critical to running a successful business. At Higher Images, we’ve always joked that the internet is the Wild West, […]

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07
July

SEM Determining Your PPC Budget – 3 Factors That We Use To Determine Your Ad Spend.

Pay-per-click (PPC) advertising is one of the most effective ways businesses reach their target audience and increase their online presence. However, determining how much to spend on PPC advertising can be challenging, as many factors must be considered. The three main factors to consider are geography, keywords, and competition. By understanding these factors, companies can […]

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02
February

SEO Have You Considered a Content Refresh for Your Business? Here’s What You Need to Know.

Every business strives for success and growth. As a business owner, you know the importance of staying current and relevant in your industry. But have you considered how refreshing your content can impact your overall success? In today’s digital age, consumers are constantly bombarded with an overwhelming amount of information online, making it crucial to […]

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Let's Talk about Your Business

Meet with one of our experienced Digital Marketing Consultants to learn about how Higher Images can help your business:
  • Generate more leads and Sales
  • Improve website conversions
  • Expand Your Brand Awarenes

Schedule a Free Consultation –
Get a Customized Marketing Plan

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